Marketing essential Coursework Example | Topics and Well Written Essays - 3000 words

Marketing essential - Coursework Example Headquartered in Atlanta, USA, Coca-Cola is one of the world’s most well-known companies. Since inception, the company has grown by leaps and bounds and as of today has business operation in more than 200 countries (Coca-Cola, 2013). Coca-Cola Company is the worlds primary manufacturer and marketer of non-alcoholic beverages and other food items. Of the 400 brands that the company has in its repertoire, 16 of them generate revenue of more than $1 billion every year. Its flagship brand Coca-Cola is literally a household name and is liked by millions of people around the globe. The Coca-Cola Company’s mission is to ‘to refresh the world - in mind, body and spirit, to inspire moments of optimism’. The company attempts to create value and make a difference through its products and actions. (Coca-Cola, 2013). While the company relentlessly pursues its mission, it has developed a set of goals so as to cater to the needs of various stakeholders like people (great place to work for employees), partners (taking care of the interest of vendors, suppliers, and bottlers), planet (sustainability measures), profits (maximizing shareholders returns) and portfolio (building brands that satisfy customer needs). Coca-Cola is in sound financial health. The behemoth registered net operating revenues of $ 48,017 million in 2012, up from $ 46,542 million in 2011. The total assets of the company as of December 31, 2012 stood at a mammoth $ 86,174 million. In addition to the carbonated soft drinks like Coca-Cola, Diet Coke, Coke Zero, Sprite and Fanta, CCGB also manufactures and markets the Oasis still fruit drinks, the Powerade isotonic sports drink and Abbey Well water in Great Britain. CCGB also owns the Schweppes and the Glaceau Vitamin Water brand. SWOT analysis refers to the study of a company’s strengths, weaknesses, opportunities and threats. While the strengths and weaknesses are identified by scrutinizing the