Research Proposal and Preliminary Reference Page

Preliminary research helps me decide which parts of a selected topic to study based on if there is enough, too much, or too little information available (Sole, 2010). I then plan to form a hypothesis to be asked so I can find different types of aspects to cover in my paper to prove or disprove my hypothesis. After this, I can create an outline of the paper I want to put together. I have had to face some challenges while searching for the information on my topic I have chosen.One of these challenges was having trouble choosing from all the different ways that I can branch my topic off to. I first was thinking about researching how the media affects preteens by portraying a glamorous life of being famous. On the other hand, I also wanted to see how the average father figure really matched up to the standards of father figures portrayed in today's media. I feel that I will end up going in the direction of how the average father figure really matched up to the standards of father figures portrayed in today's media.I find this limitation of the topic to be very interesting because I personally grew up without a father figure and would like to see how the average father compares to the loving and caring ones I have seen on many of today's television shows. I think this will make me feel more at ease in my own mind of wondering what my life would have been like with a father in the house If I had not been adopted out to a widowed mother. References Sole, K. (2010). Writing College Research Papers (Volvo. ENG 122). San Diego:Bridgeport Education, Inc. Research Proposal and Preliminary Reference Page By lickerish Lickerish Fletcher ENGINE I decided to choose the topic titled â€Å"Values portrayed in popular media†. I found this to be an interesting topic or â€Å"gut-feeling† when thinking about all the choices of it out to be interesting. I plan to positively limit my topic by doing some preliminary interesting because I personally grew up without a fath er figure and would like to see mind of wondering what my life would have been like with a father in the house if I

Hidden Themes from Homer’s Odyssey Essay

Homer uses the idea of spiritual growth as one of his underlying themes in the Odyssey. He relates this message through various characters and their adventures or actions. Spiritual growth is brought on by rough times, temptations, long travels, and even good times. Homer does a good job of hitting on all of these factors. Odysseus’ adventures and growth are much more prevalent in the Odyssey than those of any other character. He begins on Calypso’s island, where he has everything, except happiness. His spirit is low as he longs for his homeland. Homer introduces Odysseus at a low point to emphasize the growth of Odysseus’ spirit from beginning to end. If Homer had shown Odysseus in a good spirit first, then the growth would not have seemed as prevalent. Odysseus seems to see the light when he finds out that he will be sailing home. He is tested first when Poseidon nearly kills him off the coast of Scheria, the first island he reaches. The Odyssey says, â€Å"an d trapped within that backwash of the brine, Odysseus would have died before his time had not gray-eyed Athena counseled him† (Odyssey by Mandelbaum, 109). Athena allows Odysseus to experience the storm, but not die. She knows that it will make him stronger for it. There is an old saying, which goes along with this situation, â€Å"what doesn’t kill us makes us stronger.† Odysseus is also tempted when he and his crew pass the Sirens. He is the only one to hear their song and must be tied to a post in order to keep himself restrained. Odysseus’ spirit is still weak as he is engrossed with the Sirens ability to foretell the future. He says, â€Å"So did they chant with their entrancing voice. My heart longed so to listen, and I asked my men to set me free† (Odyssey by Mandelbaum, 243). The restraints allow him to struggle with the challenge and become stronger without being entangled with the evil. The suitors entice Odysseus when he returns home disguised as the beggar. But now, he has the strength and will power to reject those spoken words. Homer expresses his ideas about pride and spirit when Odysseus encounters the Cyclopes. After out-smarting Polyphemus, Odysseus shouts out his own name in search for â€Å"kleos.† These were his words to Polyphemus, â€Å"if any mortal man should ask about the shameful blinding of your eye, then tell him that the man who gouged you was Odysseus, ravager of cities† (Odyssey by Mandelbaum, 185). Instead of being humbled by the experience, Odysseus tries to brag about what he has done. In reality, it was the gods who blessed him with the ability to escape his situation. Odysseus pays for this action as Poseidon makes his journey back more difficult than it should have been. We see later in the Odyssey how Odysseus grows from this experience when he returns home. He is angered by the suitors and has the composure to keep his name secret until the right time. His spirit is more humble now with the idea of pride than it was on his journey home. Telemachus also experiences spiritual growth, but Homer displays it in a different manner. Whereas Odysseus’ growth is concerned with situations, Telemachus’ is dependent upon a journey. He is sent away from home in search of his father. It seems as though the prince was so dependent on his father that he never really got away from home on his own. It took his father’s disappearance to force Telemachus into a leadersh ip role. He visits friends of his father’s and experiences â€Å"xenia† as the normal head of households do. Through his journey, he learns to depend on the gods and returns home a more spiritually inclined man. Telemachus learns how to make decisions and trust the instinct that the gods give to him. Many can â€Å"talk the talk,† but Telemachus had to â€Å"walk the walk† in order to grow spiritually. And his maturity is displayed toward the end of the Odyssey. Homer shows many different types of spiritual growth throughout the Odyssey. But, he has one main idea: the spirit with the most growth and strength is the one that is tested and weakened through the process. Telemachus’ spirit grows, but cannot compare to that of Odysseus because he was not weakened and tested as much as Odysseus. The weakening allows a person to grow stronger, not just grow. There are many layers of meaning in the fantastic world of Odysseus’s tale. Loyalty has to be seen as a major theme in The Odyssey and can be seen as having a significant meaning to Odysseus’s story. This section will discuss the idea of how Odysseus’s loyal supporters still remain devoted to him even after he has been away for nearly two decades as well as pose a question pertaining to Odysseus’s own actions of infidelity. When reading The Odyssey three main characters stand out that show their trustworthiness to Odysseus while he is away fighting in the Trojan War and trying to make his way back to Ithaca. It seems to me that the most loyal of all these characters could, somehow, easily be overlooked, but it would definitely have to be Odysseus’s wife Penelope. Even after nearly twenty years apart from her husband, she still remains faithful to Odysseus and refuses to marry one of the awaiting suitors that hassle her day in and day out. There even came a time when Penelope told the suitors that she would wed once she finished Laertes’ shroud, but stated, ‘I would weave that mighty web by day; but then by night, by torchlight, I undid what I had done (Odyssey 384). This only proves her complete and utter devotion to Odysseus. Along with Penelope, Telemachus and Odysseus’s loyal swineherd Eumaeus were committed to the King of Ithaca. Telemachus, in one regard, shows his loyalty to Odyssues by going on a voyage to learn more about his father,Odysseus, and Eumaeus speaks highly of his king when Odysseus questions him upon returning to Ithaca saying, ‘I call him my lord, although he is not here† (Odyssey 278). But the main way in which I see the two of these characters remaining loyal to Odysseus is when they stand by him and take on the feisty suitors to win back Odysseus’s palace. It would have been extremely difficult for Odysseus to do it on his own and either one of them could have not participated in the bout, but instead decided to stand by their king and put him back in the position that he once held. Through each of these three character’s commitment and devotion to Odysseus, it can be expressed that loyalty has a major meaning in the world of Odysseus’s tale, but I would like to end this section by posing a question to be thought about. Penelope is shown as the most loyal of all by staying faithful and true to her husband even though they are not together. She resists time and time again the attempts of the suitors for her hand in marriage. So, why is it that Odysseus is so unfaithful to his wife? He is unfaithful with at least two characters Circe, whom he stays with for a year and Calypso, where he is held captive for seven years but sleeps in her bed. Of all the characters that are so loyal to Odysseus, why is he so unloyal in return? Perseverance By Jeremy Fine The topic of our group is layers of meaning in the fantastic world of Odysseus’s tale. There are a lot of different layers of meaning for each tale and the Odyssey itself, and there is more than one interpretation. In this perspective, the theme of the Odyssey is perseverance. Perseverance is an important theme and is one that is seen throughout the whole play and by more than one character. First, there is Odysseus. Odysseus was greeted with perseverance at the very beginning of the epic. He was being held captive by Calypso on an island, and after being visited by Athena, he had the notion and the strong desire to get home. Despite Calypso’s insistence, he decided to leave. He also had an encounter with Circe, and was presented with temptation of all kinds. Odysseus with his wife and son still in mind took the sea once more and proceeded home. Also, Odysseus and his men came in contact with the lotus-eaters. The lotus plants provided an excellent, relaxing feeling for all of the crew, and no one wanted to leave except for Odysseus who stayed his course. Perseverance is also displayed in his way of thinking, his desire to survive and at times conquer, are qualities that promote his perseverance. For instance, when Odysseus finally returns home, he plans to kill all of the suitors that have been courting his wife and he did so. He also earns his place as the basileus of his home again. Odysseus however isn’t the only person to present this theme throughout the story. Penelope is another example of this theme. Penelope lived for years without Odysseus and everyone told her that he was most likely dead and then she should move on. Penelope however never lost hope. She often cried and was sad thinking of the notion that he was dead, but she never moved on. Penelope was visited by many suitors and often housed the suitors. She would feed them and the suitors would take full advantage of her hospitality and her kindness. She persevered over all the years that Odysseus was gone, and when he returned to her, she had no reason to feel guilty and was still fully his. Finally, Telemacus also displayed perseverance. He was in very much the same situation that Penelope was, except that he wasn’t a believer until after Athena visited. He could have ignored what Athena said and just given up right there, but he created his course and stayed, going on voyages and discovering the truth about his father and also grew as a person at this time. Perseverance appears to be one of the strong themes of this story and also a strong characteristic of Odysseus and his family. The fact that they all have this characteristic and that they all display it at different times and apart from each other shows that they each mean a lot to one another. It also displays the importance of the family in ancient Greek history. Hospitality By John Kelley Odysseus’s journey takes place in a world very different than ours. Civilizations are separated by vast uninhabited land where both natural and unnatural obstacles are always present. Hospitality is what makes travel even possible in a world like this. It allows people to rest from their far journeys and escape from looming troubles. Because of the extreme importance of hospitality, those who break this code of conduct are severely punished by the gods. When people follow the code of hospitality they are generally rewarded. There have been many situations throughout the Odyssey where both Odysseus and Telemachus were shown great hospitality. Early in the story when Telemachus sets off on his journey to find out about his father he is shown great hospitality by Nestor and Menelaus even before they know his identity. Meanwhile, back at home, the suitors at his house plot their host’s death upon his return. Here, the Odyssey shows the great contrast between good and evil, using hospitality as the comparison. Odysseus is also shown great hospitality when he arrives at the shores of Scheria and is welcomed by the Phaeacians. After his visit, the Phaeacians load up a boat for Odysseus to travel on, and send him off. Soon Poseidon learns of this and turns the boat into a stone, sinking it to the bottom of the ocean. This is an example where hospitality is not rewarded. This shows that Zeus will reward hospitality as long as it does not interfere with the other gods. Zeus did not want a confrontation with his brother Poseidon, therefore allowing Poseidon to punish the Phaeacians. There have also been situations where hospitality was not shown and punishments were provided. One example was when Odysseus and his men went to Ismarus and met Polyphemus. He, at first, showed signs of hospitality but soon turned hostile and killed several of Odysseus’s men. The rest of the men were locked away, but the gods gave Odysseus the cunning ability to escape and blind Polyphemus. Telemachus was also protected by the gods from the evils of the suitors, who had plotted his murder. When both Telemachus and Odysseus had returned home disguised, Arnaeus, another beggar, challenged Odysseus to a fight but Athena gave Odysseus extra strength and stature to win the fight. The gods then help Odysseus and Telemachus kill the suitors and once again take charge of their home. In the Odyssey, it is the gods that rule over the mortal. This caused a fear that drives mortals to behave in a way that they feel will be rewarded by the gods. Perhaps the mortals in the Odyssey are not great gentlemen that love their fellow men, but show hospitality in fear of punishment.

Advantages and Disadvantages of Children’s Use of Internet

Advantages and Disadvantages of Childrens Use of Internet Today children know how to use the internet, cell phone and know how to play video games. Technology is getting more advanced and children are becoming smarter. Children’s curiosity makes them want to know about everything, which is a good thing because this shows that children want to learn more with modern technology because it becomes natural to learn and understand easily. Childhood is about exploring and the internet changes the children’s learning and communication. From reading â€Å"How Technology Makes Kids Smarter†by Julie Ann, research has shown that children with access to computers early are more confident compared to the ones that used technology at a later age. The internet helps students work outside of their school and interact with others. It is important for students to have socializing skills because it helps them be more outgoing (Ann). It is important for children to spend time with their friends and family because when they need a job, the y need to learn to talk professionally, but they won’t know how. The internet can help, but it’s better to be opened minded and use the internet for a good cause. The internet is a fun environment, but it depends on how you use it because being smart and socialized is important as you get older. The internet offers fast communication, for example, emails, chat services and social networking sites like Facebook, Twitter, and more. The networking sites offer socializing, but it shouldn’t be necessary that people and children use the internet for socializing purposes only. Communicating through electronics continue to expand and it makes opportunities for the future.The internet is everywhere and everything is done online, for example, shopping or finding information. Many children are offering help to the elders on how to use the internet. After understanding how to use the internet, information on anything they need can be found. It is easy to access information and that has made this generation smarter than the children from the previous generations(â€Å"Are Social Networking Sites Good for Our Society?†). The internet is never-ending and is available 24/7. All data are available and it is well structured to make it easy to understand, which satisfies the child’s desire for knowledge without a teacher. Research studies have shown that children who use the internet are smarter and sociable compared to those who don’t use internet services. Technology has developed gradually since the last generation. Children are encouraged to use the internet for research because they understand it better and they can find detailed information on any topic. When they figure out how to use the search tools on the internet, they will be able to increase their knowledge on anything they want or need. Children today evolve fast and they are smarter than the children of the same age in the last generation and I believe that the internet is the cause of this. Computer are the best way to study because they are full of information and it is convenient for students (Ann). The internet has everything the children need to know, for example, homework, tutoring, educational videos, â€Å"how-to† videos and instructions on things that are difficult for us. The internet has everything that children need to know for education. If children didn’t understand something in class, they can look it up on Google. There are many reliable sites that help children learn and prepare them for tests, for example, Khanacademy.org, which is a popular website for world-class education for anyone. At school, teachers recommend students to look over specific sites to learn from. This shows that children are becoming smarter because of the internet because the internet can help with education and to help children learn what is happening around the world. All school have a computer system that is used as a research device. The inter net can answer questions for curious children, and they can search it easily.

Election Commerical Research Paper Example | Topics and Well Written Essays - 2000 words

Election Commerical - Research Paper Example The narrator repeats the words â€Å"strength†, â€Å"restraint†, and â€Å"leadership† as he introduces Reagan to the viewers, and juxtaposes Reagan with President Carter in order to show a contrast in their policies. â€Å"Peace is lost when such strength disappears,† says Reagan, as he goes on to describe his perspective on negotiating with the Soviet Union, and finally claims that â€Å"hope, confidence, and facts† are at the heart of his strategy. â€Å"The time is now,† concludes the narrator. â€Å"Reagan for president.† The feeling the video gives is split. In the opening sequence, it shows images of worrying foreigners, while the narrator speaks ominously over the droning of an air raid siren. The viewer comes to feel a sense of concern as the narrator repeats the word â€Å"slowly† while naming off conflicts that the US has been involved in, starting with Korea. It then shifts focus, using a condemning tone while menti oned countries where Carter’s foreign policy has be ineffective—â€Å"Angola, Ethiopia, and Afghanistan.† This shift in focus does not outwardly suggest that Carter is to blame for the Iranian hostage crisis, nor that he will lead the US into another war. However, it surely invites the viewer to make that connection based on the flow from describing future risks to the current leader’s shortcomings. The video then transitions into a scene of Ronald Reagan giving a speech, then a television interview. This is where the mood splits, and suddenly the video presents confidence and reassurance, indicating that Reagan is the man with the answers to the problems that Carter presents. The Reagan half uses live quotations and conveys future hope and strategies, focusing on Reagan as the answer. The context of this video is a chaotic political environment, where President Jimmy Carter, the incumbent, was mired in the details and faced with a critical opponent who w as quite aware of all his faults. Ronald Reagan was the two-term governor of California and former actor who faced-off against Carter in 1980. He had a fiscal reputation that would give him great appeal during the inflation problems of the time, but also used his charisma as an actor to be a confident, strong, and effective speaker who could engage listeners and convey his messages with success. While the economic issues were forefront in this election, and his plans for dealing with them well-developed, the Iranian-hostage crisis unexpectedly dominated public opinion as 53 Americans were held in captivity over the course of a year in the American embassy in Teheran. Possibly increasing the strength of his ballot, Reagan selected UN Ambassador George H.W. Bush as his running mate, and the focus of the race shifted greatly to what the Reagan-Bush ticket could do for America’s relations abroad. What was most important in 1980 was indeed US foreign policy, and this is the primar y area where Carter experienced stress and criticism. Carter’s approach to foreign policy was humble and restrained, which may have been perceived as weak by some. This perception of weakness increased during the Iranian hostage crisis. Carter staged a failed rescue attempt of Americans held hostage in Teheran in April of 1980, and as a result, Americans at home grew frustrated. Elizabeth drew is quoted in a description of the political atmosphere as saying "Fairly or not, [the hostage crisis] came to symbolize the question of whether Carter was a leader, whether he was competent, whether he was strong." The issue of who could keep the peace and who was likely to let it slip away caused the election to be very close by October 1980 (Jimmy). The Iranian hostage crisis led to a severing of relations between the United States and the newly formed Islamic Republic of

Edit Scholarship Essay Example | Topics and Well Written Essays - 250 words

Edit Scholarship - Essay Example Over the past two years, I worked overseas in Kuwait and Iraq. Working for the U.S Department of State and the Department of Defense as a medic. My job responsibilities include, helping set up base hospitals, clinics, as well as direct projects related to public health and safety. In December 2012 my contract in Iraq ended and I had to leave my job due to the de-scoping of the State Departments Mission overseas and came back home. Not having a stable job, I have had difficulties financing my college education. It has been tough most of the times and I have been discouraged to the point of wanting to discontinue my education to make ends meet. I strongly believe that receiving this scholarship will help me concentrate more on my studies. Working in the Middle East I gained competencies in setting up and managing public health services. As well as doing inspections, teaching basic medical care to military, civilian, and contract personnel. I was able to lead group rescue efforts despite challenges in language barrier. As part of community involvement, I joined the International Zone (IZ) Medical Society which was involved in helping improve diplomatic relations between other embassies located in the IZ in regards to medical care in Iraq. Over the next year and a half I hope to finish my Bachelor of Science in Homeland Security. It is my intention after completing my degree, to make a career change from a medical career to that of law enforcement. I realize that such a transition will definitely come with challenges. This is in respect to the fact that I am more familiar with the medical environment. My experience overseas has taught me the importance and need to not only serve but also protect others. I am hoping with my degree I can fulfill my desire to serve others as well as protect them and my country. I am excited and looking forward to the new opportunities and growth experiences it will provide for my future. The scholarship provides me with a

Nutrition project 1 Essay Example | Topics and Well Written Essays - 750 words

Nutrition project 1 - Essay Example Our mouth contains tongue and teeth which helps in mechanical digestion that is breaking down the food into particles, chewing and then swallowing. Next part is oesophagus which is very elastic as well as muscular and helps the food go downward by involuntary contractions of the muscles. Next is stomach, it secrets gastric juices it process the food churn further. Basically protein or fat parts of foods are chemically digested here. As 85% of rice is actually carbohydrate so its absorption is done in the small intestine. Carbohydrates are at first hydrolyzed to monosaccharide. Salivary alpha amylase and ptyalin begins the digestion of starch in mouth. Pancreatic amylase further digests it into small intestine. Starch than breaks down into alpha dextrin which then digested by gluco-amylase into maltose and maltotriose. Disaccharides are also hydrolyzing to monosaccharides by enzymes like maltose, isomaltase, sucrase and lactase which are present in brush boarder of the small intestine . The absorption occurs through the brush boarder epithelium covering villi. Chicken has highest level of protein in it. Where milk and rice also have some amount of protein.Protein digestion is mainly done in two organs of human body. It starts at stomach and end with accomplishment in small intestine. Proteins are made of with complex organic molecules such carbon, oxygen, sulphur, hydrogen, nitrogen and amino acids chain. Digestion initiates at stomach with the secretion of hydrochloric acid and enzyme called pepsin. It breaks protein bonds now individual protein digests by proteases and proteinases which called hydrolysis process. Protein molecule now transform into in its simplest form peptones and proteose. Now they leave the stomach and enter into small intestine. The output of stomach in called chime it is highly acidic in nature. It mixes with alkaline and become neutral in small intestine. Pancreatic digestive enzyme trypsin and chymotripsin

Accountancy Essay Example | Topics and Well Written Essays - 1750 words

Accountancy - Essay Example Budgets are derived from the long-term strategies of any company or organization. Reames (2010) states that â€Å"its always important to figure out those areas of your budget where you tend to spend exorbitant amounts or unnecessarily and cut those out†. The annual budgetary process is a very lengthy process that takes several weeks in order to develop a valuable plan that is used for the whole year and is not revised until the next year. Peterson and Fabozzi (2002: 245) state that â€Å"Annual budgeting is one of the most important, and sometimes most difficult, parts of financing†. It is really helpful for the companies as it lists all planned expenses and revenues for the current year. Annual budgeting process is not just about the budget; it’s also about the growth of the business and performance improvement. Kirk (n.d.) states that â€Å"forecasting an annual budget for your business helps you determine where your needs are not only for funding, but personnel as well†. The factors which are needed to be taken into consideration while making an effective budget include the number of budget participants, competency levels, interdepartmental dependencies, diversity of skills, and individual roles. To develop an effective annual budget for a company, following steps are of critical importance: 1. Determining the amount of money which the company has made by gross sales in the previous business year, because that money will be used in order to represent the expenses of the company in percentage form. 5. Multiplying upcoming years projected gross sales volume with the percentage for each expense category in order to estimate the expenses that will be encountered by the company in the coming year as a percentage of the company’s gross sales which will be based on the percentages from the previous business year. A budget plan helps in decision making regarding use of money.

American History Since 1900 Essay Example | Topics and Well Written Essays - 1250 words

American History Since 1900 - Essay Example This paper discusses the work of Harriet Jacobs, Incidents of a Slave Girl, as contrasted with the American Pageant (Kennedy et al, 2001). Harriet Jacobs was a slave in America during the slavery period. She wrote her narrative depicting the difficulty the slaves had. She focused her narrative on the impact of slavery on the black community domestic set-up. Her main focus was sexual exploitation in the plantation since she was sexually exploited, and focused on how slavery tore up the family set-up. There was a lot of brutality in how the whites handled the blacks who were their slaves. There was arbitrary rule which was engulfed with violence that ensured the slaves were denied any form of opportunity for personal development. In the book American Pageant, she focuses on the economic impact of slave trade and states either directly or by implication that the slavery system was ‘democratic’ and ‘fair’ as compared to other slaves systems around the world. He delicately applies euphemisms to mask the plight and nature of the black community in the society. The two sources have only one similarity: they both feature the history of American Slavery. However, the authors of the books also have clear cut racial disparities that informed their perspectives of expression. The narrative is written by a black woman who seeks to give a voice to the plight of the women slaves in her society, expressing the agony of uncertainty of the future. However, it has been contended that the incidents narratives were written under a pseudonym and, thus, could have been fiction. There has been evidence in forms of letters from respectable people of Jacobs’ times that validates the authenticity of the book. It then acts like as a platform of self expression and self realization and even as a means of resisting the slavery rule and white supremacy, just like other black narratives. It also serves a personal account of what transpired and the effects the slavery had on the writer. Narratives were written to invoke sympathy to the white community so that they would free their slaves (Kennedy et al, 2001). The book, on the other hand, covers a wider scope from the political arrangements of the time. Further, legislation that legalized slave trade and the positive effects the slaves had in the economy is also covered. Written by white authors who lacked firsthand experience of what really happened, the book fails to show an appreciation of what it means to be a slave and the effects it had on the individuals concerned. It has no platform of self expression, liberalization or supremacy but acts to narrow the thinking perspectives of young Americans, which are a form of undermining their freedom of true and accurate information. The book enhances white supremacy since it euphemizes the plight of the slaves and magnitude of their suffering. The book was written in pursuit of advancing academic in the United States and also for fiduciary b enefits arising from its sale. In her narrative, Harriet Jacobs shows the productive nature of the black people on the plantations of the white men. The labor they provided was unpaid meaning that the profits obtained from the trading of the agricultural products were quite significant. Further, the slaves lived in a squalid environment because their source of income showed that they could not afford a decent abode. Basic human rights that the world witnesses today were not in

The Application of Nietzsche's Principles to Society Essay

The Application of Nietzsche's Principles to Society - Essay Example Nietzsche's "evolution of morality" points out that morality has been defined differently in different period of history and that different people living at different periods in history have influenced the current meaning of morality. This paper argues that the current meaning of morality has been shaped by traditional views of justice or theories of justice that are shaped and molded by human nature. By this, I mean that if human beings we able to put their natural tendencies aside, then morality and justice, including all the theory and the modern justice system could be unnecessary. If everybody were able to "transcend" to a certain level, then we would not need the justice system, as everybody would behave accordingly. History of the Concept of Morality Basically, morality is the manner in which humans resolve their issues or problems following explicit rules or a set of codes of behavior. The issue of the connection between evolution and morality has been under discussion for a long time particularly after Darwin’s â€Å"Origin of Species† in which he argued that natural selection acts for the sole benefit of each being. This meant that the humans would design moral codes for the sole purpose of benefiting themselves hence increasing their survival chances (Nietzsche Web). Darwin’s work, â€Å"The Descent of Man,† which posited that the human moral sense had an evolutionally justification triggered more discussion on the issue of the human moral sense. According to Aristotle, childhood nurture plays the major part in the advancement of moral character. Evolution of morality is the view that human morals have undergone progressive modifications through history. However, Nietzsche developed numerous concepts regarding morality particularly if evolution, which I will make use of in this paper (Nietzsche Web; Leiter 35-44; Gayon Web). Nietzsche and the Concept of Morality Nietzsche felt that previous genealogies had failed to expoun d on the evolution of human morals. Nietzsche criticized the genealogists who had written works showing correlation between origin of morality and the concepts of morality. He felt that there is no direct correlation between origin of something and its usage. According to Nietzsche, there are two types of morality, which he referred to as the master and the slavery morality. The master morality is the kind of morality that dominates and does not require approval and is responsible of determining the human values. It is this kind of morality that leads to creation on human classes since morals are developed due to the need for humans to propagate themselves (Nietzsche Web; Solomon 22-30). On the other hand, slave morality is â€Å"essentially a morality of utility† and originates from resentment. The slave morality arose when the slaves were discontented with the kind of treatment they received from their masters. At some point, they stated considering the actions of their mas ters to be evil. This contributed to the development of the concept of good and evil, which still forms part of today’s concept of morality (Nietzsche Web). The slave and master morality find its roots in the historic slavery in which the masters thought they were not causing any harm to the slaves but instead thought they were making them stronger by making them work

Hollywood movie history Essay Example | Topics and Well Written Essays - 4750 words

Hollywood movie history - Essay Example The "Hollywood movie history" essay traces the history of this land from the 1870s to 1960s and describes the salient points in its development. In 1910, film maker D.W. Griffith working for Biograph Company, came to Downtown Los Angeles, and with his acting troop to shoot films. Thus it was Griffith who shot the first ever movie in Hollywood, then without a studio. The film was called â€Å"In Old California†. It was a Biograph melodrama. The movie troop stayed there for several months before going back to New York. The oldest company, still existing in Hollywood is Nester and Centaur Films based in Gower Gulch and founded by William Horsley. This company created the first film laboratory in Hollywood. Nester Company started the first film studio in Hollywood in 1911.The studio functioned from an old tavern on the corner of Sunset and Gower. It was from here the early Hollywood legends like D. W. Griffith, (the director credited with the evolution of the film language, throug h his classics like â€Å"The Birth of a Nation’, â€Å"intolerance†), and Cecil B.Demille, known for his biblical epics, regularly started making films. Before the World War 1, movies were made in different cities of the United States. But many factors attracted, film makers to Hollywood. One of the major factors was that, they could evade the fees imposed for film making by Thomas Edison who had the patent for movie making process. â€Å"Going west had serious impulses of escapism in it: to get away from the Motion Picture Patent Company and the gangsters who had sought to organize film making in the East.†

Importance of Being Earnest Essay Example for Free

Importance of Being Earnest Essay The Importance of Being Earnest is a serious comedy about trivial matters The Importance of being Earnest is a play that satirizes the Victorian upper classes. In the play, Oscar Wide makes fun of the upper class in many ways. Most commonly, Wilde does this by using comic irony, humor, and witty statements. However, if we look deeper into the text, a lot of the trivial matters characters discuss have a serious side to them. Wilde uses these matters to satirize the Victorian upper even more. The seriousness of death is taken light-heartedly in the play. Rather than associating death with sadness and suffering and grief Jack and Algy portray death as a method of conveniently eliminating unwanted people, whether imaginary or not. When Algy confesses that Bunbury is â€Å"Quite Exploded† something comical arises however, his amusing phrase also has some serious implications. Although at first the fact that Bunbury has exploded may be hilarious, it is also shocking to some of the characters in the play, as Bunbury was â€Å"supposed† to be very close to Algy. Furthermore, Algy talks about his death so lightly, that it makes it seem as if Algy couldn’t care less about losing a close friend. The worst part about the way Algy communicates Bunbury’s death, is that he never admits that Bunbury never existed and lies to all the characters who felt truly sorry for Bunbury. Jack also tells Algy, If Gwendolen accepts me, I am going to kill my brother because Cecily is a little too much interested in him. Another trivial moment is when Jack admits to smoking in front of Lady Bracknell. Lady Bracknell’s replies with: â€Å"Every man should have an occupation of some kind†. Although the audience may laugh at this moment, Wilde shows how the Victorian upper class had absolutely no work to do – and therefore categorized smoking as an occupation. Cucumber sandwiches also are also used to criticize the British upper classes. â€Å"No cucumber sandwiches! † shows the absurdness of the upper classes. The scene and dialog is certainly comical, however, it shows how dramatic and over- the –top the British upper class was. Moreover, in the Victorian Era, The Importance of Being Earnest was watched by middle classes as well was the upper class; the scene must have told the Middle classes a lot about the upper class, especially when they were dramatizing trivial matters like not having cucumber sandwiches. The Name â€Å"Earnest† is also very important in the play, as this too is an example of triviality and seriousness. Gwenolden states that her â€Å"ideal has always been to love some one of the name of Ernest†. Cecily says she pities married woman whose husband is not called Ernest. The name Earnest in itself is a very trivial thing. Although the name Earnest â€Å"inspires utter confidence† Wilde makes fun of the fact that both Jack and Algy are very unhonest men. A name does not define the persons personality or values, however the triviality of the name Ernest is taken out of proportions and treated very seriously in the play. In conclusion, Wilde satirizes the Victorian upper class by making fun of their trivial matters that they treat seriously. Wilde almost swaps seriousness and triviality around so that serious issues are treated trivially and trivial issues are treated seriously. Although back in 19th Century the Victorian classes may have found the play hilarious, today we have a broader view and are able to understand Wilde’s message about the Victorian upper classes more. In fact, Wilde originally subtitled The Importance of Being Earnest â€Å"A Serious Comedy for Trivial People† but changed that to â€Å"A Trivial Comedy for Serious People†. – Isn’t that the same thing though?

Consumer Buying Behaviour Essay Example for Free

Consumer Buying Behaviour Essay INTRODUCTION This paper is based on a group purchase from the popular coffee house Starbucks. All members were to meet and purchase a beverage and analyse the purchase and reflect on emotions and feelings prior to the purchase and also post purchase. Each group member bought something different so we were therefore able to compare each individuals experience. CONSUMER A Problem Recognition Consumer A and the other consumers recognised the need for a place to meet in order to enjoy some food/a drink that was in the centre of town, within a budget and would not require a reservation. Consumer A wanted a drink but also something more filling and exciting than a regular coffee or tea. This would take the consumer from their actual state to their ideal state (Solomon et al 2010). Information Search Due to the high recognition and availability of the brand, when feeling the need of a drink, hot or cold, Consumer A believe that the Starbucks brand recall is one of the strongest out there. Thus meaning that it is the first one the consumer will think of and additionally the brand is widely available. Particularly in Glasgow central, there is a Starbucks on almost every corner, stimulating both her internal and external information state (Solomon et al 2010). Consumer A and the rest of the group decided upon Starbucks, dismissing other rival retailers such as Costa and Caffe Nero The  consumer thought about what drinks she had seen people get and say was nice, this is known as an internal search, Consumer A also saw another female consumer drinking one of the strawberries and cream frappaccino and thought it looked delicious and the pink and white colour combination is very appealing. Evaluation of alternatives Starbucks was chosen from the consumers evoked set (Solomon et al 2010), due to good marketing. Consumer A showed rational behaviour by opting for a drink that is quite filling so that it was less expensive than buying a drink and a separate snack. Consumer A used her prior knowledge of the drinks she had tried from Starbucks and opted for a drink she knew she liked the taste of rather than variety seeking Consumer A finds that the wide range of options in Starbucks means it can be difficult to make a decision, however they allow you to customise your drink which Consumer A likes as you can get exactly as you want. Purchase Consumer A decided on purchasing the strawberries and cream frappaccino. Consumer A enjoyed her experience overall, service was relatively efficient and her drink did not take long. There was low risk and involvement in the purchase, due to its low price (?3.29) and the nature of the product. Consumer A, did however, feel a little panicked when she went to order as you need to stand in the queue to read the menu boards rather than being able to read and decide before joining the queue. This left Consumer A feeling a bit rushed into the decision. Consumer A was offered cream on top, this left them feeling like it was an added extra, leaving them pleased with their purchase. Post-Purchase Consumer A was very pleased with the purchase as it tasted delicious and was very filling. Whilst Starbucks can be perceived to have some overpriced  products, consumer A did not feel like the frappaciano is one of them, so was satisfied, finding it good value for money. However having seen the high calorie content did make it somewhat less enjoyable as it inspires a little bit of post-purchase guilt. Consumer A decided to push aside any feelings of guilt, a manifestation of cognitive dissonance (Arnould et al 2004). Consumer A felt full and no longer thirsty, it had satisfied her sweet craving and so was now in her ideal state. Consumer A will continue to be a regular customer. Consumer A considers what the drink would be if it were a car, animal and person. If the drink were a car it would probably be a convertible, something fun, quite flash and expensive. If the drink were an animal it would be something relatively exotic and colourful, like a bird of paradise. If the drink was a person, they would be very sweet, probably relatively young, vivacious and excitable, possibly flirty. CONSUMER B The group recognise a problem when they decide they want to meet up but need the convenience of somewhere that does not require a reservation. There are several stores offering similar products in the surrounding area, Costa, Starbucks, Pret a Manger and other less branded coffee shops; constructive processing means the decision to go to Starbucks is made rather quickly; the decision was almost automated due to the knowledge of Starbucks’ product range (Solomon et al, 2010). The group perform an internal search to locate a Starbucks within walking distance from their current position. Whilst in line to order consumer B browses the many drinks on the menu considers the possible flavours and quickly decides to purchase a large cup of tea. The tea is chosen as it is consumer Bs favourite hot drink. As the decision to buy tea was made easily by consumer B there was time left to survey the cakes and biscuits on offer while in the queue; consumer B decided to make a hotspot purchase of a cookie to accompany the tea. Consumer B enjoys the purchase of tea and a cookie which cost ?3.70 which  consumer B believes to be competitively priced with rival stores but overpriced in relation to the cost of manufacture however this has not ruined the experience. Overall the experience was a positive one; service was quick, the store was laid out efficiently, staff were friendly, consumer B enjoyed the social aspect that was made possible due to the homely store and the purchase was satisfactory too. Consumer B considers what tea would be if it was a type of car, animal and person and determines, if a car it would be a Volkswagen Golf as it is without significant changes; if an animal it would be a dog or cat as is a lifelong companion; and if a person someone who was comforting, friendly and dependable. Tea has all of these characteristics to consumer B. (Solomon et al, 2010, pg314) CONSUMER C The group recognise a problem as to what time to meet up, as some group members are not nearby the selected Starbucks, and others only have a small amount of time due to work commitments. They decide to meet as soon as possible at a set point (Starbucks Buchanan Galleries) and to purchase their products as soon as they can so that all members can be involved, and the members that need to leave will just order take-away cups. Consumer C knew that they would need to leave for work soon after she had met the group at Starbucks, so their first thought was that it would be ideal to pick up a take-away cup. This is problem recognition (Solomon et al, 2010) in the customer realising they were currently purchasing a product, but would soon need to leave the location where the product is generally consumed. Pre-purchase research had taught them that Starbucks offer a take-away service. Having made this decision, consumer C now considered her options for a drink. Not particularly liking tea or coffee consumer C decides to buy a hot chocolate, and makes it a small as they are not that hungry. As consumer 2 is paying the cashier offers them cream and marshmallows for a small extra price, and so makes a hotspot decision to purchase cream for on top of the hot chocolate. Consumer C enjoyed the purchase of hot chocolate with cream. It was ideal that they could sit and enjoy the drink with the rest of the group, but leave slightly earlier without having to stop drinking their purchase due to the take-away cup. Compared to home-made products was a lot more enjoyable due to extra touches such as cream and the ability to sit with friends in a comfortable and relaxed environment. Consumer C reflects on their experience of the purchase of a hot chocolate for ?3.40. It was more satisfying than home-made products due to the services it comes with, and was an enjoyable experience with friends. If this product was a car Consumer C thinks it would be a Volkswagen Beetle as it is sweet and almost a bit childish. If it was an animal it would be a sloth because it is relaxed and happy. If it was a person it would be a grandmother type figure, as it is used to cheer people up and as an almost comfort-blanket type product. CONSUMER D The consumers decided to meet to discuss group work issues. Upon deciding a meeting place, there were a few options considered by the consumers: a restaurant or a cafe, as they would provide the perfect space and atmosphere in order to carry out the meeting without any major interruptions and would allow them their own space. Most of the group had already eaten lunch as this was around 2pm, so it was then decided that a cafe would be the most suitable place to meet, allowing them to also enjoy a relaxing hot drink and possibly a cake/pastry. Consumer D already had an idea of a place which would offer the group what they required, due to â€Å"Internal information search†. Consumer D regularly visited Starbucks and had never been let down by their services, they had a very positive image of the brand. They also remembered reading â€Å"Find your local Starbucks and visit us in store for your perfect latte!†(Starbucks official website 2012) on their official website, which coincidently happened to be their favourite hot beverage. A short conversation was  undertaken which involved assessing the nearby coffee shops such as Costa coffee and Pret a Manger, (mainly those who were branded, as the knowledge of their products and services were the highest) it was decided that Starbucks was the preferred option by all consumers. Upon arriving at the nearest Starbucks, consumer D already had decided what drink they were going to purchase (a latte) as they had previously enjoyed the same drink many times before and it was their favourite. As consumer D waited in the queue (queues are present nine times out of ten in most Starbucks although that never hindered the experience) they were faced with all of the cakes and sandwiches that the cafe had to offer. Although consumer D had just eaten lunch, they were almost at eye level with their favourite cake and made a rash decision to purchase it as they usually enjoyed it alongside their favourite drink. After ordering, the assistant then asked for consumer Ds name, to place on the order, to give it a personal touch, to make experience somewhat more pleasant. Taking into consideration all the qualities of the drink, the consumer decided that if it was to be compared to a car, it would most resemble an Audi as it was a safe option, it was reliable and not just a regular coffee, it was an upgraded sophisticated version. If the drink was to be compared to a person, it would most resemble a woman/mother in a well-paid occupation as it gives vibes of confidence and sophistication, due to the sharp coffee taste but also an understanding and warming vibe due to milk being the basis of the drink. It was then considered that if the latte was an animal it would be a Persian Cat, mostly due to the similarity of the colours and the cuddly yet classy image that they project. Consumer D was just as impressed as they always were with their Starbucks purchase; they believe that the brand is very consistent with the quality of their products which draws them in as they never have the risk of being disappointed. Although it cost them ?5.25 for a coffee and a cake, it was not grudged as it is now accepted as the norm for all branded coffee shops. Consumer D had also enjoyed the free Wi-fi, as it assisted the group whilst they were enjoying their beverages so they could socialise, discuss and  research all at the same time. Consumer D identified that the purchase was one of low involvement as during the information search, it was limited and not many options were considered; when it came to the purchase, they knew what they wanted to buy, they didn’t have look into any other product – the behaviour was habitual and post purchase, there was little evaluation on the purchase and no research was undertaken. CONSUMER E Prior to the visit to Starbucks, Consumer E was thrilled at the chosen place of purchase. Consumer E is familiar with the American Coffee House and visits regularly. Although Consumer E has been countless times before, this experience was to be different and the trip was to be made with a group of friends who had not spent time with each other before. Consumer E felt wary and anxious about how the group would all get along and how the experience would be. Consumer E was more concerned about the people attending the meeting than actually making the purchase. Consumers E was considering whether to stick with the regular order or try something new to add to the whole new experience. Consumer E gathered information from the Starbucks website on what other beverages and snacks they serve to be prepared for meeting. Consumer E had decided on the purchase going to be made, however, before doing so, compared alternatives on the menu by analysing nutrition information. Consumer E then confirm ed her choice before the day of the meeting. Friday 15th February was the day the group planned to meet at the Coffee House. Consumer E was running late so felt rushed when arriving. The remainder of the group were already sitting down, chatting, and seemed delighted that Consumer E had finally arrived. After around 5 minutes of brief chat, the group were ready to make their purchase. As everyone made their way to order, Consumer E realised that the firmed choice of hazelnut hot chocolate was not desired any longer. Consumer E had been in such a great rush to get to the meeting that the needs had changed and now craved something cold and refreshing. The queue was terribly long, so Consumer E had plenty of time to evaluate alternatives. When the caramel Frappuccino had been ordered, Consumer E felt no warmth and friendliness from the staff, which is normally the atmosphere created in Starbucks. The staff did ask the  name of the consumer to write on the cup, which is a nice, personal touch. The member of staff questioned whether the consumer would enjoy cream on their beverage or would prefer without. Consumer E agreed to the cream and made the purchase of ?3.29. After making the purchase, Consumer E realised there was no up sell of snacks or biscuits which the felt was disappointing and thought effort was lacking from the staff members. When the drink was ready, it was made aware that it was served in a plastic cup even though the consumer had stated they were sitting in. When arriving back at the table to join the remaining group members, Consumer E felt slightly out of place as the other members were sipping from large, Starbucks stamped mugs. Their experience seemed more homely, warm and comforting whereas Consumer E felt their Frappuccino was over-priced to be served in a plastic cup, with a straw. The consumer understood that the type of drink is slightly different; however, the purchase made should not affect the overall experience of consuming in such a place where expectations are so high. Consumer E felt as though they had been given a take away, and although the beverage was lovely, it would have been more enjoyable if it had been consumed the same way as the other group members; from a mug like youre sitting at home! Overall, the experience of the purchase was slightly disappointing; however, Consumer E loves the social aspect of Starbucks. If the consumer had the chance to indulge in the atmosphere predicted before the purchase was made, then the outcome may have been different. CONSUMER COMPARISON Problem Recognition The consumers recognised a variety of reasons as to why they made their purchase. Consumer A was thirsty and wanted something quite filling, Consumer B wanted a drink and a snack, Consumer C wanted the convenience of a takeaway cup, Consumer D wanted a drink and was also hungry for a cake, and Consumer E also wanted a drink. All the consumers identified the need  for somewhere convenient and not too expensive to meet. Information Search The consumers used different methods of collecting information. The choice of Starbucks was largely based on all the consumers’ previous experiences and awareness of the brand, showing successful marketing, as all of the consumers noted that they had previously been and it was thought of as an easy and convenient choice. Consumer E, D and A admit to being regular customers, thus illustrating not only their brand loyalty but also how integrated the Starbucks brand is within consumers internal search, strong brand recall (Solomon et al 2010). Consumer E also used an external search by looking at the product options prior to their trip, comparing prices and calories. Additionally Consumer D recalled knowledge of one of the brands advertisements on their website. Evaluation of Alternatives The evaluation of alternatives was somewhat unique for each consumer. Consumer E had decided upon their purchase beforehand, Consumer D stuck to her favourite drink, whilst Consumers C, B and A perused the menu and made more impulsive decisions from the extensive menu. Consumer A was relatively price conscious. All the consumers evaluated whether they would enjoy the purchase beforehand and stuck to drinks they had tried before to avoid disappointment. Purchase Consumers had different experiences when making their purchases, despite it being the same staff. Whilst Consumer E was disappointed by the lack of up-sell, Consumer A thought this was a positive aspect of the experience as she felt that being pressured into purchasing more is a turn-off. Whilst Consumers A, C and D were okay with the price, Consumer B thought it slightly overpriced especially in relation to the manufacture cost of her tea; however all the consumers agreed on the enjoying the social aspects of  the Starbucks experience. Post-Purchase Evaluation The consumers post purchase evaluations also differed despite being together in the same Starbucks at the same time. Personal preference would be best identified as the driving force behind why some Consumers were more pleased with their purchases than others. Due to the nature of the products purchased the consumers were able to test the product immediately. Consumer A was pleased with her purchase despite a little post-purchase guilt and experiencing a little post purchase dissonance, Consumer E was left slightly disappointed with their purchase, whilst consumers B, C and D were all satisfied, describing it as a positive experience and purchase. Whilst Consumer E was left unhappy with the fact their frappacciano came in a take away cup, this was seen as a positive for Consumer C, for whom the ease of the plastic cup allowed them not to rush before heading to work commitments. CONCLUSION In conclusion, consumers A, B, C, D, and E, all used the Individual Decision Making Process when going about their purchase from Starbucks. Consumers A and purchased their drink through need as well as want, they were thirsty. Consumers C and were more driven by want as they weren’t particularly hungry or thirsty. In the Information search stage, all the consumers followed a relatively similar pattern, due to the high brand awareness of Starbucks and its easy availability. None of the consumers set an exact budget, but all the purchases retailed under ?7. On the whole all the Consumers, except consumer E who expressed a little disappointment, had a positive experience and Consumers E and D are already loyal customers. Therefore they are likely to go back and continue to purchase from Starbucks. The consumers’ decision making processes are somewhat unique and are more complex due to the extensive menu and options available. REFERENCES James R. Bettman, ‘The Decision Maker Who Came in from the Cold’ (presidential address), in Leigh McAllister and Michael Rothschild (eds), Advances in Consumer Research 20 (Provo, U.T.: Association for Consumer Research, 1993): 7-11; John W. Payne, James R. Bettman and Eric J. Johnson, ‘Behavioural decision research: A constructive processing perspective’, Annul Review of psychology 4 (1992): 87-131; J.R. Bettman, M.F Luce and J.W. Payne ‘Constructive consumer choice processes’, Journal of Consumer Research 25(3) (December 1998): 187-217; for an overview of recent developments in individual choice models, see Robert J. Meyer and Barbara E. Kahn, ‘Probabilistic Models of Consumer Choice Behaviour’, in Thomas S. Robertson and Harold H. Kassarjian (eds), Handbook of Consumer Behaviour (Upper Saddle River, N.J.: Prentice Hall, 1991): 85-123. Cited in Consumer Behaviour a European Perspective, 2010, fourth edition: Prentice Hall Michael R. Solomon, Gary Damossy, Soren Askegaard, Margaret K. Hogg, 2010, Consumer Behaviour A European Perspective, Fourth Edition: Prentice Hall http://starbucks.co.uk/promo/mondays-can-be-great Solomon, Bamossy, Askegarrd and Hogg, (2006), Consumer Behaviour: A European Perspective, 3rd Edition, Prentice Hall. Arnould. E, Price. L, Zinkhan. G, (2004). Consumers, (2nd ed), McGraw-Hill.

Causes of PSE and DFD Meats and Treatments

Causes of PSE and DFD Meats and Treatments What is PSE DFD meat? The terms pale, soft and exudative PSE and dark, firm and dry DFD describe two undesired quality characteristics that can be exhibited in the meat from most species of meat producing animals. However the PSE condition is predominantly found in pigs whilst the DFD condition occurs across all species. Within this essay the incidence rates of both PSE /DFD, the causative factors, consequences and commercial factors as well as prevention shall be considered. Pictures of the two conditions can be seen in fig 1. These undesirable conditions are very important when considering both functional and specified meat quality. They are significant factors that contribute to the economic, social and environmental wellbeing of the entire sector and encompass wide ranging issues affecting meat production, profits, yields, animal welfare considerations, processing, customer perception, consumption, food safety, spoilage, waste and levels of carbon dioxide production. Both conditions affect the colour of meat, as it can be considered abnormally pale or dark relative to what is considered normal. Colour is one of the major discriminatory factors in a buyers selection, excessively pale or dark meat is unlikely to be purchased. The texture of the meat with PSE and DFD is also affected detrimentally leading to unacceptable levels of softness or firmness. Undesired changes in water holding capacity of the meat occur, leading to problems in processing and the commercial yields of products, as well as detrimental effects on the sensory attributes of meat such as juiciness or succulence. There is thought to be a link between DFD and a lack of flavour in a cooked product. The development of both PSE and DFD meat can be associated with earlier development of rigormortis  [1]  . Products may subjectively exhibit one or more of the descriptive characteristics e.g. too pale or too dark, too soft or too firm, too exudative or too dry relative to the characteristics of normal meat. Normal acidification of muscles after an animal is slaughtered occurs through glycolysis. Glycogen and creatine phosphate are depleted. Glycogen conversion to lactic acid is described here. C6H10O5 +H2Oà ¯Ã†â€™Ã‚  2C3H6O3 There is no oxygen for aerobic metabolic processes to occur. The circulatory system can no longer remove lactic acid and it accumulates within the muscle. The abnormal conditions of PSE and DFD are linked to abnormally high or low acidity, thus the pH value of the meat can be used to more objectively describe the conditions at different times after slaughter (table 1). However these values can be different in different muscles within a carcass and different packaging methods may affect pH values. Accurate pH recordings are also particularly difficult with various methods having various problems such as lack of homogeneity of sample, fat smearing, dilution of sample etc. Using objective indices of PSE and DFD tends to produce higher estimates of the prevalence of the conditions in a population than using subjective assessment.  [2]  Subjective methods of gauging DFD / PSE using people may be less sensitive. People may only be able to judge the extremes of the conditions. There appears to be an increase in the levels of incidence of PSE and DFD. Within the United Kingdom one quarter of pigs may show evidence of PSE and one tenth DFD. The cost of PSE to the American pork industry was estimated at 30 million dollars in 1992, that of DFD pork 0.2 million dollars  [3]  estimated at 16% and 10% of total United States production respectively. This gives an indication of the economic significance of the problems. The levels of glycogen available in the muscle prior to slaughter will determine the ultimate pH. These levels can be changed through stress, theses stresses prior to slaughter are the main factors involved in causing the PSE and DFD conditions. Although there are genetic, muscle composition and processing factors that can be instrumental, these shall be discussed later and these ultimately link to abnormalities in post mortem acidification of the muscles anyway, the effects of long term and short term stress shall be considered now. It is well known that the handling of meat animals prior to slaughter is not only important from a welfare point of view but also affects the quality of the resulting meat  [4]  . It has also been known for many years that hunted animals keep less well than those kept in relative calm conditions. With PSE the cause appears to be acute (or short term) stress to the animal prior to slaughter. This acute stress leads to rapid acidification as glycogen breaks down quickly after slaughter to give lactic acid, resulting in a low ultimate pH. If carcass temperatures are high e.g. within deep muscle regions of the carcass, or rates of cooling are not rapid enough, conditions can develop that allow denaturing of the proteins within these muscles. The muscles are characterised by having lower water holding capacity due to the myofibrillar components of the muscles shrinking. This expels fluids into the space between the muscle fibres. When cut the meat will exude or lose this fluid, this is called drip. Excessive drip represents a loss in total yield but is also unsightly in shelf ready packaging and less likely to be purchased by a potential consumer. The paler appearance of PSE meat is likely due to the different refractive index of the myofibrils and the sarcoplasm. The reduction in the size of the myofilament lattice increases the light reflected from the meat, less light is absorbed by the meat, more is reflected and crucially blood pigments like myoglobin absorb less green light making the meat look more yellow as opposed to red. Also the low ultimate pH promotes oxidation of myoglobin and oxyglobin to metmyoglobin which makes the meat appear browner rather than red or purple. Again this discoloration makes the product less likely to be purchased at point of sale DFD is caused by chronic (or long term) stress to the animal. Glycogen levels are depleted prior to death, meaning that less glycogen is converted to lactic acid after slaughter and the ultimate pH of the meat remains high. Being closer to pH neutral there are significant issues with potential spoilage organisms and food borne pathogens as well as the quality issues discussed here. With a high ultimate pH there is less denaturing of the proteins leading to increased binding of the fluids and less exudates or drip giving a firm dry appearance. The lattice of myofilaments which shrank in the case of PSE does not in the case of DFD. This means that the affects of the refractive index differences of the myofibrils and sarcoplasm are reduced. More light is absorbed with less reflected leading to a darker colour. The tightly packed structure with less extracellular space between the fibres means that less oxidation of the myoglobin can occur, surface oxidation only may occur as oxygen cannot permeate the structure, this leads to a thin translucent / red outside layer with the reduced purple myoglobin pigment predominantly showing through from underneath this thin layer. The stress factors to consider are many fold but are worth at this stage categorising as acute and chronic in terms fear, pain and physical stress and their potential affect on the PSE DFD conditions. These might include noise, temperature variations, fasting or starvation, overcrowding or being put with animals of different social groups. Practical causes of short term stress might include reaction to goading, striking, restraining systems or conveyors, long term stressors associated with DFD might include long transport journeys and being exposed to other social groups of animals for periods of time. Young Bulls and veal calves have been linked to higher incident rates of DFD perhaps due to storage conditions and their fractious nature when exposed to other social groups, respectively. Different species are known to show different sensitivities to different stress factors, for example sheep are known to be less sensitive to noise than pigs. With pigs in particular there appears to be a genetic link to them being susceptible to stress, this is sometimes known as porcine stress syndrome. It exists as a double recessive gene that when apparent as an abnormal homozygote can be exposed and witnessed as a reaction to Halothane. Typically pigs with this double recessive gene react by becoming rigid and tense as opposed to the usual symptoms of anaesthesia through halothane In pigs with this mutation, Ca2+ is released from the sarcoplasmic reticulum at a rate that is equivalent to twice that of normal  [5]  Glycogen conversion to lactic acid happens much more readily and there are higher incidence of PSE amongst this genetic grouping. Measures to breed this characteristic out of pigs have been tried, it is thought that selective breeding for confirmation and fat level may have brought about this genetic mutation. The Halothane test does not work on the heterozygote parent and DNA tests are required to identify parents with the mutation to try and breed this sensitivity out. Another gene has been identified in certain strains of the Hampshire breed of pigs, known as the RN- gene. It is thought that this mutation increases the glycogen content of the white muscles that contain a higher number of glycolytic fibres, again resulting in post mortem rapid acidification leading to a lower pHu upon death leading to the PSE condition. There are other breed effects which can be demonstrated by a comparative study undertaken (Table 2) where traditional breeds were compared against modern commercially important breeds and an extreme of muscularity, this also seems to demonstrate a correlation between lighter more exudative muscles in those bred for confirmation or muscularity. In the search for modern breeds of the desired confirmation, stress susceptibility may have also been bred in. Even within the defined subjective and objective norms there are variations of colour, texture, pH and water holding capacity within different muscles of the carcasses of all species. The muscles affected by a particular stressor may be specific to a region of the anatomy rather than throughout the entire carcass. A particularly undesirable effect can be seen in the two tone appearance of meat, where the PSE, DFD and normal conditions can be exhibited in the extreme within a single carcass. An animal that is susceptible to PSE may exhibit DFD characteristics in those muscles that have been subject to long term stressors and thus have glycogen depletion prior to death. However some of the other muscles e.g. m. longissimus dorsi, within the same pig that are less likely to have glycogen depletion may exhibit the PSE condition. Processing methods can also have an effect, carcass cooling regimes that dont achieve deep muscle temperatures that are cold enough or at the wrong cooling rates can contribute to the conditions required to denature the proteins and exhibit the PSE condition. Howard and Lawrie (1956) found that the rate of pH fall post mortem was inversely proportional to the tenderness of the meat on subsequent cooking  [6]  Animal handling systems, shearing washing, crushing etc will have a direct effect on the levels of glycogen within the muscle systems and so ultimately the levels of PSE DFD occurring. Being able to measure stress indicators and indices of PSE DFD is critical if there is to be an understanding of the prevention of stress and therefore a reduction in the incidence of PSE and DFD in meat. Measurements of the level blood lactic acid, levels of creatine kinase and the electrical characteristics of pork through electrical impedance can give good objective indicators. Levels of cortisol, creatine kinase, pH and colour characteristics measured through online light reflectance spectrophotometrey can give objective PSE DFD measurements. Signs of stress in the animals can give ante mortem indications. These might be obvious in the case of fallen or injured stock but may also include levels of vocalisation, mounting, biting etc as less obvious indicators. Identifying an reducing these conditions is the key in improving functional and specified meat quality, most of the work undertaken to reduce the levels of PSE and DFD is involved in improving welfare conditions of animals in the short and longer term leading up to slaughter. It is a difficult process to reduce stressors, even with very careful handling the animals are subject to a degree of stress. Keeping handling to a minimum is the ideal situation, carefully controlling transport, design of transport to prevent loading and unloading stress, training and certification schemes to improve the skills and knowledge of animal handlers. With pigs it would be better to avoid breeding the susceptible genotypes although as seen there appears to be a direct correlation between improved confirmation and musculature and the stress susceptibility mutation. Keeping animals, especially young bulls in their own social groups would seem to be a logical preventative measure but can be very difficul t to achieve. Physical measures like cooling pigs with water sprays and covering the pens of young bulls may help stop such stress behaviour as fighting and mounting, adding supplements to feed and watering systems prior to slaughter in order to try and replenish glycogen levels may be one way in order to reduce the number of incidence of PSE , DFD as may using tranquilisers and muscle relaxants, however there are issues of potential residues in meat as well as negatively effecting the quality expectations of the consumer by treating an animal in this way. In conclusion to reduce the levels of PSE DFD in meat of all species a combined approach of improving welfare conditions, reducing fear, physical stress and pain, training and education staff, as well as online monitoring and feedback to key stakeholders is required. Carcass cooling rates should be closely controlled. There is a need to develop new methods of objective measurement, both as soon as possible after slaughter and at point of sale, emerging technologies such as near infra red spectrophotometrey, nuclear magnetic resonance, developments in immunoassay techniques and genetic markers may help us identify and prevent the causes of PSE and DFD. Linking the relationship of animal welfare and profit is very important, Traditionally it has been thought that increasing welfare means increasing costs, for example in stocking densities of transport. In seeing that increasing welfare conditions could actually be a profitable activity, aiding reduced quality complaints, increased yiel ds, better sales and less waste there is an opportunity to have large positive impact on the well being of the whole meat sector. there are few, if any, figures comparing the overall economics of these alternatives. However it seems the net effect of greater care could often be greater profitability  [7]  .

Smoking Addiction Essay -- essays research papers fc

Smoking Addiction Smoking is an extremely addictive habit that usually forms in the early teen years. We should be targeting our children from the time they enter elementary school to prepare them for this temptation and encourage them to steer clear of this problem (Schoebel 287). There is no sure cure for smoking, and every method requires willingness, dedication, and will power. Smokers should recognize the serious health risks they are facing every time they light a cigarette and accept that quitting such an addictive habit would only come with some amount of discomfort. Is there anyone who does not know someone who smoke's? Everyone has a family member, friend, or coworker who smokes. They have chosen to smoke, but by just being around them you are also smoking, only you have not made that choice. Before you choose to take this risk you should think about what may happen to your body. There are many factors that you should take very seriously; smoking is a hazardous habit because it leads to addiction, disease, and high-risk pregnancy. As advertisements have shown on commercial on television that smoking is a way to relax and to be cool by smoking cigarettes, they never show you the negative side of it. For example, addiction is one of the bad side effects and it is caused by nicotine. Once you inhale the cigarette you will then feel or want the need for another one, and you may have different personalities and change because of the addiction. You may get more grouchy and violent behavior and need a cigarette to relax, but instead it is doing more damage. Researchers have found ways to control addictions and some have succeeded. People at a younger age start to get addicted by the nicotine in the cigarette and this is where the problem starts (Schoebel 125). The hazards of smoking lead to many fatal diseases and should persuade people to quit their habit. First, a major reason why people should quit smoking is that many people are dying of cancer. For instance, the statistics say that in the United States six out of ten people are dying daily due to lung cancer (Weitzman 214). This disease is killing people if it is not detected promptly. Another reason for quitting smoking is heart disease and its consequences. For example, many people suffer from heart failure, but even though they know about smoking and its dangers, they do not stop their habit un... ... alarming is that secondhand smoke contains greater concentrations of certain carcinogens than primary smoke. It also contains greater amounts of nicotine and tar, both strong and addictive toxins. There are positive and negative effects to smoking, but mostly negative. Personally, I don’t have an opinion about this topic. I really think that a person, no matter what they are told, are going to smoke. Nothing can change their minds, if they don’t want to change it. It’s a difficult topic, and in my opinion, it’s bad for you, but in some people’s minds, they just don’t care about what will harm their bodies. Smoking for people is a stress reliever and I think that it’s better than hurting yourself in a different way to relieve stress. Works Cited Dhillion, Sulchraj S. (1993). Cigarette Smoking: What its Doing to Smokers And Nonsmokers. PPI Publishing. Fred, Peter A. and Oxom, Harry. (1980) Smoking for Two: Cigarettes and Pregnancy. The Free Press. Schoebel, Robert. (2001). Keep your Kids Tobacco-Free: Smart Strategies for Parents of Children Ages 3 through 19. New Market Press. Weitzman, Elizabeth. (1998). Let's Talk About Smoking. Hazelden Information and Educational Services.

Terrorists and Personal Weapons :: Terrorism

Terrorists and Personal Weapons Personal weapons fired at short ranges are the primary weapons of terrorists as well as the police officer or soldier fighting against them. One of the most important facets of personal weapons is that they have changed little since the 1940s. They have not been affected by the technological revolutions of nuclear, electronic and aerodynamic guidance and control systems. The weapons may be smaller and lighter with more advanced sights, but the ranges and rates of fire have changed little. The most significant change in personal weapons is most likely the controlled burst. The controlled burst is a system of sustained fire where bullets are fired in short, fast groupings of three. These three round bursts conserve ammunition and also give more effective fire for normal use. Another important development with the ammunition is the creation and use of caseless ammunition, which eliminates the need to eject a cartridge. Plastic ammunition has been designed primarily for training but could be effective for terrorists. If a gun made up completely of non-metallic parts, then plastic bullets would be desirable in evading detection at airports. While some terrorists employ the use of assault rifles, light-machine guns, sub-machine guns and even shotguns, the pistol is still the most popular. Revolvers and self-loading pistols are used because of their size and ease of concealment. Pistols can be carried in a pocket or a hip or shoulder holster, leaving both hands free until it becomes necessary to draw the gun. Armor-piercing missiles are used increasingly on attacks of both armored vehicles and the walls of buildings. They have had little success against vehicles, however, because they do not usually achieve a clean hit at the right angle in the right place, which is essential for effectiveness. Arab terrorists use the hand-held surface-to-surface Russian RPG 7 missile most commonly, and oftentimes these weapons have been largely provided to Arab governments who then can pass them on to terrorists. Terrorists can also use mortars in their attacks. Improvised mortars are extremely easy to make but can be inaccurate and unreliable, and so accidents are unavoidable. Most suitable for terrorist use are light mortars. A popular light mortar is the British 51mm Mortar, which weighs 6.25 kilograms and (its bomb weighs only 0.9kg). It has a range of 800 meters and a projected error of 2%. The use of anti-aircraft missiles by guerrillas to shoot down helicopters and other aircraft has increased.

The Debate Over Birds and Feathered Dinosaurs Essay -- Anthropology Es

The Debate Over Birds and Feathered Dinosaurs Because dinosaurs are animals that lived millions of years ago, we are entirely dependent on the fossils that they have left behind for any understanding that we hope to gain. As any paleontologist will tell you, fossil hunting is difficult. There are no certainties, no guarantees. A certain amount of luck is as valuable as any scientific knowledge. Every so often a discovery is made that attempts to shake up pre-conceived notions of how the dinosaurs actually lived or how they came to be. On June 22, 2000, in Oregon, scientists announced the discovery of the oldest known animal to have feathers. Though no records indicate how the age of the animal was determined, the fossil was dated at 220 million years old. It lived at the time of the very earliest dinosaurs, and about 75 million years before the first known bird.1[1] The scientists assert that Longisquama insignis is not a dinosaur, and may be one of the earliest bird ancestors. The animal was a small lizard-sized glider, with four legs and feathers on its body. It is believed that the feathers were used for gliding, as the ancient creature lacks the necessary structures for flying.1 Before the announcement of Longisquama, the earliest known animal with feathers was Archaeopteryx, a bird capable of flight that lived roughly 145 million years ago.1 It has been proposed that Archaeopteryx is the intermediary between birds and predatory theropods, such as Deinonychus.2 The discovery that Longisquama had feathers strongly questions the evolutionary origins of Archaeopteryx, and additionally may discredit the belief that it is the link between birds and dinosaurs. However, th... ...cgi-taf/DynaPage.taf?file=/nature/journal/v408/n6811/full/408428a0_fs.html 5 The Field Museum. (2002). New Species Clarifies Bird-Dinosaur Link. Science Daily [online], 14 Feb 2002. Available at http://www.sciencedaily.com/releases/2002/02/020214080242.htm 6 Monastersky, R. (1998). Feathered Dinosaurs Found in China. Science News Online [online], 27 June 1998. Available at http://www.sciencenews.org/pages/sn_arc98/6_27_98/fob1.htm 7 H, J R. (1995). Are Birds Really Dinosaurs? [online] Available at http://www.ucmp.berkeley.edu/diapsids/avians.html 8 Rusatte, B. (1997). Controversial Fossil Claimed to Sink Dinosaur-Bird Link. [online] Available at http://www.geocities.com/CapeCanaveral/Galaxy/8152/longisquama.html 9 Brett-Surman, M K, et al. Top 10 Misconceptions about Dinosaurs. [online] Available at http://www.nmnh.si.edu/paleo/faq.html

Compative Study on Nokia and Samsung

PROJECT REPORT ON COMPARATIVE STUDY BETWEEN NOKIA AND SAMSUNG FOR YOUTH GENERATION Submitted By Sathya priya . V TABLE OF CONTENT CHAPTER| CONTENTS | PAGE. NO| 1| INTRODUCTION 1. 1. Overview of Industry as a whole 1. 2. Nokia- Profile of the Organization 1. 3 Samsung –Profile of the Organization | | 2 | 2. 1. Review of literature2. 2 . Significance2. 3. Managerial usefulness of the study2. 4. Comparative features of the study2. 5. Objectives2. 6. Scope of the Study2. 7. Limitation of the study| | 3. . 5. | REARCH METHODOLOGYDATA ANALYSIS FINDINGSANNEXUREAPPENDIX BIBLIOGRAPHY| | LIST OF TABLES S. NO| PARTICULARS| PAGE NO| 4. 1| Table showing Brands which are used by the respondents| | 4. 2| Table showing percentage of people who would like to buy a good brand mobile. | | 4. 3| Table showing brands which have the best battery backup. | | 4. 4| Table showing depicts the features that best suits brand. | | 4. 5| Table showing criteria on which Nokia is rated| | 4. 6| Table showin g criteria on which Sony Ericson is rated. | | 4. 7| Table showing criteria on which Micromax is rated. | 4. 8| Table showing criteria on which Black berry is rated. | | 4. 9| Table showing criteria on which Samsung is rated. | | 4. 10| Table showing Satisfaction level of service provided by Nokia service centre. | | 4. 11| Table showing depicts the features that best suits brand. | | 4. 12| Table showing the brands which have the better brand image. | | 4. 13| Table showing brands which have largest service network. | | 4. 14| Table showing satisfaction level of service provided by Samsung service center| | LIST OF CHART S. NO| PARTICULARS| PAGE NO| 4. | Chart showing brands which are used by the respondents| | 4. 2| Chart showing percentage of people who would like to buy a good brand mobile| | 4. 3| Chart showing shows brands which have the best battery backup. | | 4. 4| Chart showing the depicts the features that best suits brand. | | 4. 10| Chart showing Satisfaction level of s ervice provided by Nokia service centre. | | 4. 11| Chart showing depicts the features that best suits brand. | | 4. 12| Chart showing the brands which have the better brand image. | | 4. 13| Chart showing the brands which have the better brand image. | 4. 14| Chart showing satisfaction level of service provided by Samsung service center. | | CHAPTER-1- INTRODUCTION 1. 1OVERVIEW OF INDUSTRY AS A WHOLE In today's world, most people communicate through the use cellular phones. It's hard to believe that fifteen years ago cell phones were a rarity. Below is a history chronicling the dawn of the cell phone to its current state. 1843-Faraday exposed his great advances of nineteenth-century science and technology and his discoveries have had an incalculable effect on technical development toward cellular phone development. 1865 – Dr.Mahlon Loomis of Virginia, a dentist, may have been the first person to communicate through wireless via the atmosphere. Between 1866 and 1873 he transm itted telegraphic messages at a distance of 18 miles between the tops of Coshocton and Beorse Deer Mountains, Virginia. 1973 – Dr Martin Cooper is considered the inventor of the first portable handset. Dr. Cooper, former general manager for the systems division at Motorola, and the first person to make a call on a portable cellular phone. 1973 – Dr. Cooper set up a base station in New York with the first working prototype of a cellular telephone, the Motorola Dynastic.Mr. Cooper and Motorola took the phone technology to New York to show the public. 1977 – Cell phones go public. Public cell phone testing began. The city of Chicago was here the first trials began with 2000 customers and eventually other cell phone trials appeared in the Washington D. C. and Baltimore area. Japan began testing cellular phone service in 1979. 1988 – This year changed many of the technologies that had become typical in the past. The Cellular Technology Industry Association (CT IA) was developed to lay down practical goals for cellular phone providers.According to the Cellular Telecommunications Industry Association, today there are more than 60 million customers with cellular phones, even though wireless service was just invented nearly 50 years ago. The cellular business was a $3 million market 25 years ago and has grown increasingly to close to a $30 billion per year industry 1. 2. NOKIA -PROFILE OF THE ORGANIZATION Nokia's history starts in 1865, Due to the European industrialization and the growing consumption of paper and cardboard Nokia soon became successful. Nokia’s Cable Work's Electronics department started to conduct research into semiconductor technology in the 1960? s.This was the beginning of Nokia’s journey into telecommunications. Nokia today is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters t o them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. The company includes four business groups; Mobile Phones; Multimedia; Networks and Enterprise Solutions. In this project I will be focusing only on the mobile Phone usiness of Nokia in India. Nokia Corporation engages in the manufacture of mobile devices and mobile networks. It also provides equipment, solutions, and services for network operators, service providers, and corporations. The company operates in four segments: Mobile Phones, Multimedia, Enterprise Solutions, and Networks. The Mobile Phones segment offers mobile phones and devices based on GSM/EDGE, 3G/WCDMA, and CDMA cellular technologies. The Multimedia segment enables to create, access, and share multimedia in the form of advanced mobile multimedia computers and applications with connectivity over mul tiple technology standards.The Enterprise Solutions segment offers various products and solutions, including enterprise-grade mobile devices, underlying security infrastructure, software, and services for businesses and institutions. The Networks segment provides network infrastructure, communications, and networks service platforms, as well as professional services to operators and service providers. It focuses on the GSM family of radio technologies; networks with Internet Protocol and multi access capabilities; and professional services.The company also develops mobile WiMAX solutions. Nokia sells its products to operators, distributors, independent retailers, and corporate customers. It has its operations in Europe, the Middle East, Africa, China, the Asia-Pacific, North America, and Latin America. The company was founded in 1865 and is based in Espoo, Finland. Vision: Life Goes Mobile * Ten years ago, Nokia had a vision that seemed revolutionary for the times: Voice Goes Mobile ! As history shows, this vision became reality in an incredibly short amount of time. With more than 1. billion mobile phone subscriptions globally – and more mobile phones than fixed-line phones in use – shows that mobility has transformed the way people live their lives Business Mission: Connecting People * By connecting people, they help fulfill a fundamental human need for social connections and contact. Nokia builds bridges between people – both when they are far apart and face-to-face – and also bridges the gap between people and the information they need. As a market leader, the best contribution we can make to the global community is to conduct our business in a responsible way.This belief drives our commitment to creating ethically sound policies and principles that guide us in our work. Our Corporate Responsibility (CR) agenda is framed around the Nokia Values and is carried out in all aspects of our work to ensure customer satisfaction and resp ect, and also to assist us in embracing renewal and striving for achievement. By striving to include all members of Nokia's community in this process, we are demonstrating our overall commitment to the belief that responsibility is everybody's business.In this section you will find information about our strategy and approach, navigating the links above will give you more concrete information on our Corporate Responsibility activities. Vision Nokia‘s vision is a world where everyone is connected. With mobile subscriptions about to reach four billion, we are closer to our vision than anyone could have imagined just a few years ago. Our business benefits people, communities and the environment in new and exciting ways. As our business expands, so do our responsibilities. This sense of corporate responsibility (CR) is a fundamental part of who we are.Considering the wider impact of our actions is embedded in the Nokia Values, which guide our behavior, and in the Nokia Code of Cond uct, which gives guidance to our everyday work. Global challenges such as climate change and poverty concern us all. As a business that affects the lives of billions around the world, Nokia is in a key position to offer solutions to these challenges. Engaging you: For us, ‘engaging you’ incorporates the ‘customer satisfaction’ value and deals with engaging all our stakeholders, including employees, in what Nokia stands for in the world.Achieving together: ‘Achieving together’ is more than collaboration and partnership. As well as trust, it involves sharing, having the right mind-set and working in formal and informal networks. Passion for innovation: ‘Passion for innovation’ is based on a desire we have to live our dreams, to find courage and make the leap into the future through innovation in technology, ways of working and through understanding the world around us. Very human: Being ‘very human’ encompasses what we o ffer customers, how we do business and the impact of our actions and behavior on people and the environment.It is about being very human in the world – making things simple, respecting and caring. In short, our desire is to be a very human company. For more information on the Nokia Way and Nokia Values, go to Nokia as an employer within careers. 1. 3. SAMSUNG – PROFILE OF THE ORGANIZATION In 1938 the Samsung’s fonder byung –chull lee ser up a trade export company in Korea, selling fish vegetables and fruit to china . within a decade Samsung had flour mills and confectionary machines and become a co-operation in 1951. Humble beginnings.From 1958onwards Samsung began to expand into other industries such as financial, media, chemical and ship building throughout the 1970’s . in 1969, Samsung electronics was established producing what Samsung is most famous for television, mobile phones (througout90’s), radios, computer components and other elec tronics devices. 1987 founder and chairman, byung-chull lee passed away and kun-hee lee took over as chairman. In the1990’s Samsung began to expand globally building factories in the us, Britain, Germany Thailand Mexico Spain and china until 1997In 1997 nearly all Korean business shrunk in size and Samsung was no exception. They sold business to relieve debt and cut employees down lowering personnel by 50,000. But thanks to the electronic industry they manage to curb this and continue to grow. The history of Samsung and mobile phones stretches back to over 10 years . in 1993 Samsung developed the lightest mobile phone of its era the SCH 800 and it was available on CDMA networks. Then they developed smart phone and a phone combined mp3 player towards the end of the 20th century . to this date Samsung are dedicated to the 3g industry . aking video, camera phones at a speed to keep up with consumer demand . Samsung has made steady growth in the mobile industry and are currently second but competitor Nokia is ahead with more than 100%increase in shares. VISION OF THE COMPANY Leading the digital convergence revolution â€Å"GROWING TO BE THE BEST† As a part of vision Samsung has mapped out a specific plan of reaching $400 billion in revenue & becoming one of the world’s top 5 brands by 2020 MISSION OF THE COMPANY â€Å"DIGITAL –E COMPANY† excited about future to serve better services to the people in the market of telecommunications THE SAMSUNG PHILOSOPHYAt Samsung we follow a simple business philosophy to devote our talent and technology to creating superior products and services that contribute to a better global society. Every day people bring this philosophy to life . Samsung leaders search for the brightest talent from around the world, and give them the resources they need to be the best at what they do . The result is that all of their products from memory chips that help business store vital knowledge to mobile phones that connect people across continents have the power to enrich lives and that’s what making a better global society is all about. VALUESSamsung believe that by living by strong values is the key to business. At Samsung a rigorous code of conduct and these core values are at the heart of every decision they make . PEOPLE Quite simply, a company its people. At Samsung, we are dedicated to giving our people a wealth of opportunities to reach their full potential EXCELLENCE Everything we do at Samsung is driven by an unyielding passion for excellence and an unfaltering commitment to develop the best products and services on the market. CHANGE In today’s fast paced global economy, change is constant and innovation is critical to a company’s survival.As we have done for 70 years, we set our sights on the future ,anticipating market needs and demands so we can steer our company towards long term success . INTIGRITY Operating in an ethical way is the foundations of our busi ness . everything we do is guided by a moral compass that ensures fairness respect for all stakeholders and complete transparency. CO-PROSPERITY A business cannot be successful unless it creates prosperity and opportunity for others . Samsung is dedicated to being a socially and environmentally responsible corporate citizen in every community where we operate around the globe. PRINCIPLES OF THE COMPANY We comply with laws and ethical standards. * We respect customers, shareholders and employees. * We are socially responsible corporate citizen. * We care for the environment health and safety. * We maintain a clean environmental culture. MARKETING STRATEGY OF SAMSUNG * Aggressively hawking flips tops and clamshells with polyphonic ring tones and color screen. * Nationwide distributer and retail presence in the consumer durable market. * Samsung has been associated with the Lakme India fashion week for its mobile phones the company used the LIFW 2005 as a platform to launch D-500,world ’s best mobile phone in the Indian market. Set up a hand set manufacturing facility in India CHAPTER-2 2. 1. REVIEW OF LITREATURE A review of literature helps the researcher to have knowledge about the related study done by others; the following research studies were observed. John Ribeiro, IDG News Service (Apr 27, 2012) Samsung beat Nokia to the top position in the global handset market in the first quarter of 2012, research firms Strategy Analytics and IHS iSuppli said Friday. The research firms however disagreed on Samsung's Smartphone shipments in the first quarter wit iSuppli giving Apple the top position in smart phones, while Strategy Analytics called in favor of Samsung.The Korean company shipped 93. 5 million handsets in the first quarter, up from 69 million units a year earlier, for a 25 percent share of the market, even as global handset shipments grew a little over 3 percent annually to reach 368 million units in the quarter, Strategy Analytics said. How Samsung moved Nokia’s Cheese (Business Today dated May 2012): A comparative study shows How Samsung as a brand in the era of smart phones over took the business of Nokia in India. Nokia's competing smart phones were almost no match for Samsung's.It was not until February 2011 that a Finnish answer to the Galaxy came about in the form of the Lumia phone out of the Nokia-Microsoft tie-up in February 2011. The Lumia series received rave reviews internationally but sells just two phones in India – one at Rs 25,000 and a cheaper one at more than Rs 15,000. The devices are way too expensive going by prices Indians are used to, says Anshul Gupta, analyst at research firm Gartner. Why Nokia lost its market leadership in Indian market: A detailed study was carried out on how and where Nokia had lost its market leadership to competition. â€Å"A new OS is like a new religion,† D.Shivakumar, Nokia's Senior Vice President of sales for India, Middle East and Africa, indicating the m arket takes time to accept a completely new product line. He points to the 13 awards the yet-to-be-launched Lumia 900 won at this January's Consumer Electronics Show in Las Vegas as an instance of its ability to wow customers. How Nokia is among the top five Most Trusted Brands despite shaken reputation (The Economic Times November 2012): This study reveals How Nokia as India’s leading mobile phone for a large part of its existence was building not just its brand but a new category via its early ad campaigns and commercials.According to Nikunj Daga The findings advised that consumers preferred Nokia over all other brands due to features of the phone. Features such as user friendliness, rough and tough body, long life etc were believed to be the reasons of success. Though the marketing strategies have been aggressive, they were not the reasons for high market share of the company. James Crawshaw, European telecom and technology analyst at S;P Capital IQ, is unequivocal about w here Samsung is getting it right and Nokia wrong. Nokia's success [lies] not in increasing market share but in increasing its smart phones portfolio,† he says in a phone interview. Nokia's profits, he insists, need to come from high-end phones like that of Samsung's Android phones. Ratings firm Standard & Poor's downgraded Nokia below investment grade in April. 2. 2. SIGNFICANCE OF THE STUDY The present study is quite significant because it discusses values cultures vision, mission and strategies of two companies . Nokia and Samsung to make comparative analysis between these two companies it identifies the current ositions of the company . The report finds that high quality and advanced technologies are important factor for Nokia’s success moreover they are concentrating on ne area that is telecommunication while Samsung is indulging in many areas Moreover the other finding is that Nokia’s financial position is surpassing its competitors in the telecommunications report concludes that Nokia has established its leadership in telecom companies Samsung is gaining its area in style point of view or advanced features in their products. 2. 3. MANAGERIAL USEFULLNESS OF THE STUDYManagerial usefulness of the study is to analyze the comparative study between Nokia and Samsung. compare between there market strategies and to know about there vision mission and there future plans the respondents were discussing the questions prior to reply thus there could be biasness different promotional schemes were not known by the respondents. The customer analysis of this coursework highlighted that the upper segment of the population are the major consumers of mobile phones extensive research was conducted into strategies being implemented for the rural market . he prominent brands in Indian cellular phones are Nokia and the Samsung . Nokia has the single largest market share in India of 60%and the we have noticed that Nokia is the only competitor of Samsung but Nokia’s major competitor is Sony Ericson since these are very prominent players in the market 2. 4. COMPARATIVE FEATURES OF THE STUDY Comparing Nokia mobile phones Vs Samsung mobile phones, one can clearly see that both the companies are working hard to give users handsets which will make them more interacting. PRLog (Press Release) – Aug. , 2009 – High tech Nokia mobile phones have created a wave in mobile phone market through out UK. Many companies are launching mobile phones ranging from basic to high end segment with cutting edge technology to grab a respectable place in market. Nokia and Samsung are among those companies which have given some awesome handsets to users. Their mobile phones are not only reliable in terms of durability but also enable users to do different things with them. BY comparing mobile phones of both the companies we can know what users can get by buying their products . Design and CameraStyle is what matters to users hence, both the c ompanies invest ample time in designing of mobile phones before launching them. Samsung mobile phones are little bit advanced than Nokia mobile phones in terms of camera quality as company has already come up with a 12 mega pixel camera in Samsung M8910 pixon 12 while Nokia has provided its highest 8 mega pixel camera in Nokia N86. Though Nokia mobile phones are fabricated with world famous Carl Zeiss lenses which are absent in Samsung. Screen Both Nokia and Samsung mobile phones have one of the best quality screens supported with high resolution to give users best viewing experience.The Nokia N97( http://www. 3contractmobilephones. co. uk/nokia_mobile_phone†¦ ) has 3. 5 inches wide screen with resolution of 360 x 640 pixels and 16 million colours. The same specification can be found in Samsung B7610. Being the basic feature, both the companies try to provide best available display screen depending on range of the mobile phone. Data With the advent of 3G, Nokia mobile phones an d Samsung mobile phones have tried to integrate this feature in their handsets. With 3G one can connect to high speed mobile broadband to explore. 2. 4.OJECTIVES OF THE STUDY * To know about the cellular industries. * To help consumers to know about the companies their products and the future over comings * To know about the brand Nokia and the Samsung their products, market strategies, values mission adopted in the cellular companies. * To know consumer behavior towards Nokia and Samsung. 2. 5. SCOPE OF THE STUDY As learning is the human activity and is as natural ,as breathing despite of the fact the learning is all pervasive in our lives, psychologists do not agree on how learning takes place . ow individuals learn s a matter of interest to marketers they want to teach consumers in their roles as their roles as consumers. They want consumers to learn about their products product attributes, potential consumers benefit, how to use, maintain or even dispose of the product and the n ew ways of behaving that will satisfy not only the consumer needs, but the marketer’s objectives. The scope our study restricts itself to the analysis of CONSUMER BEHAVIOR, perception of Nokia and Samsung. 2. 6. LIMITATIONS OF THE STUDY * The findings of the study will be based on opinion of the respondents, which may be based. The study is confined to Coimbatore youth population * Lack of time and finance may prevent from carrying out in depth study. CHAPTER-3 RESEARCH METHDOLOG Research comprise defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating Hypothesis. In short, the search for Knowledge through Objective and Systematic method of finding solutions to a problem is Research. Research DesignType of Research: – Descriptive research Descriptive research includes Surveys and fact-finding enquiries of different kinds. The main characteristic of this method is that the researcher has no control over the variables; he can only report what has happened or what is happening. Data Source: * There are two types of data. Primary Data: * The data was mainly obtained from the people feedback on the questionnaire which was distributed by the group members at various places Secondary Data: * The secondary data was obtained from various journals, internet, magazines etc.Research Instruments Selected instrument for Data Collection for Survey is Questionnaire. Sample Design Who is to be surveyed? The marketing researcher must define the target population that will be sampled. The sample Unit taken by me; General public of youth population, different gender and different professions. Extent:- Where the survey should be carried out? I have covered entire Coimbatore city for the survey Time Frame:- When the survey should be conducted? I conducted my survey f or 1week Sampling Frame:- The source from which the sample is drawn Sampling Technique: –How should the respondent be chosen? In the Project sampling is done on basis of Probability sampling. Among the probability sampling design the sampling design chosen is stratified random sampling. Because in this survey I had stratified the sample in different gender and different profession Sample Size/ Population Size: – How many people should be surveyed? My sample size is 55 Tools of analysis:- Simple percentage analysis and weighted average are used for the study. bar chart were also used to this study. Based on these results, conclusions were drawn and suggestions were given. 1.Simple percentage analysis:- This method is based on the opinion of respondents percentage is been calculated for respective scale of each other factor Simple percentage is calculated by using the following formula Simple percentage = [Total respondents/Total number of respondents]*100. 2. Weighted a verage method:- In weighed average method the mean in which each item being averaged is multiplied by a number (weight)the result is summed and the total is divided by the sum of weights. Weighted averages are used expensively in descriptive statistical analysis such as index number.It may also called as weighed mean. Weighed average = [N1*A1+N2*A2+N3*A3†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦+Nn*An] —————————————————- [N1+N2†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Nn] Weighed average =wx/n . CHAPTER-4 DATA ANALYSIS Table -4. 1 1. The below table shows Brands which are used by the respondents. CRITERIA | NO. OF RESPONDENTS| PERCENTAGE | NOKIA| 19| 35 %| SAMSUNG | 22| 40 %| SONY| 3| 5 %| BLACKBERRY | 3| 5 %| MICROMAX| 5| 10 %| OTHERS| 3| 5 %| TOTAL| 55| 100%| INTERPRETATION:From the above table, out of 55 respondents 35% of respondents were using Nokia, 40% of Responde nts using Blackberry, 10% of respondents were using Micromax and 5% of respondents were respondents using Blackberry, 10% of respondent were using Micromax and 5% of respondents were dents were using Samsung, 5 % of respondents were using Sony, 5% of respondents were using Blackberry, 10% of respondent were using Micromax and 5% of respondents were using others. Chart -4. 1 1. The below chart shows brands which are used by the respondents . Table-4. 2 2. The below table shows percentage of people who would like to buy a good brand mobile?PARTICULAR| NO. OF RESPONDENTS| PERCENTAGE | NOKIA| 10| 18%| SAMSUNG| 14| 25%| SONY| 1| 2%| BLACKBERRY| 4| 7%| APPLE| 24| 44%| HTC| 1| 2%| OTHERS| 1| 2%| TOTAL| 55| 100| INTERPRETATION: From the above table out of 55 respondents, 18% of respondents are prefer to buy Nokia, 25% of respondents are prefer to buy Samsung, 2% of respondents are prefer to buy Sony,7% of respondents are prefer to buy Blackberry,44% of respondents are prefer to buy Apple , 2% of respondents are prefer to buy HTC, and 2% of respondents are prefer to buy Chart -4. 2 2. The below chart shows percentage of people who would like to buy a good brand mobile?Table -4. 3 3. The below table shows brands which have the best battery backup. PARTICULAR| NO. OF RESPONDENTS| PERCENTAGE | NOKIA| 25| 45%| SAMSUNG | 15| 27%| SONY| 3| 5%| BLACKBERRY | 2| 4%| MICROMAX| 1| 2%| OTHERS| 8| 15%| TOTAL| 55| 100%| INTERPRETATION: From the above table, out of 55 respondents 45% of respondents are mention that Nokia have the best battery back up,27%of respondents are mention the Samsung ,5% of respondents are mention the Sony ,4% of respondents are mention the Black berry ,2% of respondents are mention the Micromax,15% of respondents are mention the others.Chart -3 3. The below chart shows brands which have the best battery backup. Table -4. 4 4. The below table depicts the features that best suits a brand Criteria | Nokia | Percentage | Samsung | Percentage | Others | Percentag e | Total | Reliability | 29| 53%| 20| 36%| 6| 11%| 100%| Android | 12| 22%| 35| 64%| 8| 14%| 100%| Music | 26| 47%| 22| 40%| 7| 13%| 100%| Camera picture clarity (megapixel)| 21| 38%| 23| 42%| 11| 20%| 100%| Social networking | 28| 50%| 22| 40%| 5| 10%| 100%| Touch screen | 16| 29%| 31| 56%| 8| 15%| 100%|Economically price tag | 22| 40%| 20| 36%| 13| 24%| 100%| INTERPRETATION: * From the above table out of 55 respondents, most of the respondents prefer Nokia as reliable. 36% of respondents are prefer Samsung and 11%of respondents are prefer others. * In the above table 64% of respondents are prefer android facility in Samsung ,22% of respondents are prefer Nokia and 14% of respondents are prefer others. * In the above table 47% of respondents are prefer music in Nokia ,40% , of respondents are prefer Samsung and 13% of respondents are prefer others. In the above table 42% of respondents are prefer Samsung in the category of camera picture clarity,38% of respondents are prefer Nokia ,and 20 % of respondents are prefer others. * In the above table 50% of respondents are prefer Nokia in the criteria of social networking ,40% of respondents are prefer Samsung, and 10% of respondents are prefer others. * In the above table 56% of respondents are prefer Samsung in the criteria of touch screen , 29% of respondents are prefer Nokia, and 15% of respondents are prefer others. In the above table 40% of respondents are prefer Nokia in the criteria of economically price tag,36% of respondents prefer Samsung and 24% of respondents are prefer others. Chart -4. 4 4. The below table depicts the features that best suits a brand Table -4. 5 5. The below table shows criteria on which Nokia is rated. Criteria | 1| 2| 3| 4| 5| Total | Weighed average | Rank | Maintenance | 20| 36| 27| 20| 15| 118| 2. 14| 3| Durability | 40| 14| 9| 8| 15| 86| 1. 56| 1| Style/design | 5| 20| 6| 120| 40| 191| 3. 47| 6| Colour | 1| 8| 30| 100| 75| 214| 3. 89| 8|Size | 2| 6| 75| 60| 50| 193| 3. 50| 7| Price | 2| 70| 30| 20| 15| 142| 2. 58| 4| Availability | 32| 16| 30| 12| 10| 100| 1. 81| 2| Light weight | 5| 6| 12| 60| 140| 223| 4. 05| 9| Comfort | 15| 24| 18| 10| 10| 179| 3. 25| 5| INTERPRETATION: From the above table Nokia occupies first place in durability, second place in availability, third place in maintenance, fourth place in price, fifth place in comfort, sixth place in style and design, seventh place in size, eight place in colour and finally nineth place in light weight. It shows the rank of Nokia phones.Table -4. 6 6. The table below shows criteria on which Sony Ericson is rated. Criteria | 1| 2| 3| 4| 5| Total | Weighed average | Rank | Maintenance | 5| 6| 30| 80| 85| 206| 3. 74| 5| Durability | 3| 4| 18| 76| 125| 226| 4. 10| 8| Style/design | 35| 20| 15| 12| 10| 92| 1. 67| 1| Colour | 30| 30| 6| 12| 25| 103| 1. 87| 2| Size | 18| 30| 36| 40| 50| 174| 3. 16| 3| Price | 2| 6| 30| 100| 75| 213| 3. 87| 6| Availability | 4| 10| 66| 56| 50| 186| 3. 38| 4| Light weight | 5| 6| 12| 60| 140| 223| 4. 05| 7| Comfort | 3| 4| 75| 160| 50| 292| 5. 30| 9| INTERPRETATION:From the above table SONY ERICSON occupies first place in style and design , second place in colour, third place in size, fourth place in price, fifth place in maintenance, sixth place in price, seventh place in light weight, eighth place in durability and finally ninth place in comfort. It shows the rank of SONY ERICSON phones. Table 4. 7 7. The table below shows criteria on which Micromax is rated. Criteria | 1| 2| 3| 4| 5| Total | Weighed average | Rank | Maintenance | 6| 10| 54| 40| 80| 190| 3. 45| 4| Durability | 4| 14| 48| 80| 40| 186| 3. 38| 3| Style/design | 2| 6| 30| 32| 160| 230| 4. 8| 8| Colour | 5| 6| 6| 60| 150| 227| 4. 12| 6| Size | 2| 6| 18| 36| 175| 237| 4. 30| 9| Price | 38| 18| 9| 8| 15| 88| 1. 60| 1| Availability | 3| 4| 18| 76| 125| 226| 4. 10| 5| Light weight | 35| 20| 15| 12| 10| 92| 1. 67| 2| Comfort | 1| 8| 30| 48| 140| 227| 4. 12| 6| INTERPRETATION: From the above tabl e MICROMAX occupies first place in price, second place in light weight, third place in durability, fourth place in maintenance, fifth place in availability , sixth place in comfort and colour, eighth place in style and design and finally ninth place in comfort.It shows the rank of MICROMAX phones. Table -4. 8 8. The table below shows criteria on which Black berry is rated. Criteria | 1| 2| 3| 4| 5| Total | Weighed average | Rank | Maintenance | 18| 40| 27| 20| 15| 120| 2. 18| 3| Durability | 10| 35| 5| 3| 2| 117| 2. 12| 2| Style/design | 12| 20| 84| 16| 5| 137| 2. 49| 6| Colour | 9| 26| 75| 20| 15| 145| 2. 63| 8| Size | 5| 64| 39| 12| 10| 130| 2. 36| 4| Price | 5| 6| 12| 60| 140| 223| 4. 05| 9| Availability | 18| 24| 45| 24| 20| 131| 2. 38| 5| Light weight | 8| 46| 45| 20| 20| 139| 2. 52| 7| Comfort | 39| 16| 9| 8| 15| 87| 1. 58| 1| INTERPRETATION:From the above table BLACKBERRY occupies first place in comfort, second place in durability, third place in maintenance, fourth place in size, fifth place in availability, sixth place in style and design, seventh place in light weight, eighth place in colour and finally ninth place in price. It shows the rank of BLACKBERRY phones. Table -4. 9 9. The table below shows criteria on which Samsung is rated. Criteria | 1| 2| 3| 4| 5| Total | Weighed average | Rank | Maintenance | 2| 12| 30| 84| 80| 206| 3. 78| 8| Durability | 7| 50| 54| 12| 10| 133| 2. 41| 2| Style/design | 3| 10| 105| 40| 10| 168| 3. 5| 4| Colour | 15| 56| 18| 16| 15| 120| 2. 18| 1| Size | 2| 16| 96| 40| 15| 169| 3. 07| 5| Price | 4| 16| 90| 36| 20| 166| 3. 01| 3| Availability | 2| 10| 33| 132| 20| 197| 3. 58| 6| Light weight | 3| 10| 18| 124| 50| 205| 3. 72| 7| Comfort | 1| 8| 30| 100| 75| 214| 3. 89| 9| INTERPRETATION: From the above table SAMSUNG occupies first place in colour, second place in durability, third place in price, fourth place in style and design, fifth place in size sixth place in availability , seventh place in light weight, eighth place in maintenance and finally ninth place in comfort.It shows the rank of SAMSUNG phones. Table4. 10 10. The below table shows Satisfaction level of service provided by Nokia service centre. S. NO| CRITERIA | NO. OF RESPONDENTS| PERCENTAGE| 1| High satisfied| 19| 35%| 2| Satisfied| 26| 47%| 3| . Not satisfied| 10| 18%| INTERPRETATION: From the above table, out of 55 respondents 35% of respondents are found to be highly satisfied that the gaining satisfaction from service centre. 47% of respondents are found it to be satisfied, 18% of respondents are found to be not satisfied.Chart-4. 10 10. The below chart shows Satisfaction level of service provided by Nokia service centre. Table 4. 11 11. The below table depicts the features that best suits a brand Criteria| Nokia | Percentage | Samsung | Percentage | Others | Percentage | Total | Built in memory | 31| 56%| 17| 31%| 7| 13%| 100%| Software compatibility| 20| 36%| 31| 56%| 4| 7%| 100%| Audio output | 23| 42%| 21| 38%| 11| 20%| 100% | Appearances | 20| 36%| 28| 51%| 7| 13%| 100%| Accessories | 24| 44%| 21| 38%| 10| 18%| 100%| INTERPRETATION: From the above table out of 55 respondents, 56% of respondents are majorly prefer Nokia has built in memory. 31% of respondents are prefer Samsung and 13%of respondents are prefer others. * From the above table out of 55 respondents, 56% of respondents are majorly preferred Samsung has software compatibility, 36% of respondents are prefer Nokia and 7% of respondents are prefer others. * From the above table out of 55 respondents 42% of respondents are majorly preferred Nokia has audio output , 38% of respondents are prefer Samsung and 20% of respondents are prefer others. From the above table out of 55 respondents, 51% of respondents are majorly preferred Samsung in the category of Appearances, 36% of respondents are prefer Nokia, and 13 % of respondents are prefer others. * From the above table out 55 respondents 44% of respondents are majorly preferred Nokia in the criteria of Accessories, 38% of respondents are preferring Samsung, and 18% of respondents are prefer others. Chart -4. 11 11. The below chart depicts the features that best suits a brand Table 4. 12 12. The table below shows the brands which have the better brand image.Particulars | No of respondents| Percentage | Nokia | 21| 38%| Samsung | 18| 33%| Others | 16| 29%| INTERPRETATION: From the above table, out of 55 respondents, 38% of respondents are preferred Nokia have the better brand image, 33% of respondents are prefer Samsung and 29% of respondents are prefer others. Chart 4-12 12. The table chart shows the brands which have the better brand image. Table -4. 13 13. The table below shows brands which have largest service network Particulars | No of respondents| Percentage | Nokia| 24| 44%| Samsung | 21| 38%|Others | 10| 18%| INTERPRETATION: From the above table out of 55 respondents, 44% of the respondents preferred Nokia have largest service network, 38% of the respondents are prefer Samsung and 18% of the respondents are prefer others. Chart -4. 13 13. The chart below shows brands which have largest service network. Table-4. 14 10. The below table shows satisfaction level of service provided by Samsung service center. Particulars | No of respondents| Percentage | Highly satisfied | 21| 38%| Satisfied | 18| 33%| Not satisfied| 16| 29%| INTERPRETATION:From the above table, out of 55 respondents 44% of respondents are found to be highly satisfied that the gaining satisfaction from Samsung service centre. 38% of respondents are found it to be satisfied, 18% of respondents are found to be not satisfied. Chart -4. 14 10. The below chart shows satisfaction level of service provided by Samsung service center. Suggestions given by the people †¦Ã¢â‚¬ ¦.. During our survey we asked the people to give some suggestions to the compananies there is similar suggestion for both the companies given by 25 peoples that they should not increase their prices.And 1 suggestions g iven by only 1 person out of 55 that is cellular companies that there should be some function to indicate the person is driving this will not avoid accidents during driving. CHAPTER-5 FINDINGS * 40% respondents are using Samsung. * 44% of respondent are willing to buy apple phones. * 45% of respondents are choosing Nokia for the best battery back. * 53% of respondents prefer Nokia phones as reliable. 3 * 64% of respondents are choosing Samsung in the criteria of android facility. * 47% of respondents are selects Nokia hearing best music. 42% of respondents are choosing Nokia for the internet connection in social networking sites. * 56% of respondents choose Samsung for touch sensitivity. * 40% of respondents are choosing Nokia for the price tags. * 56% of respondents are choosing Nokia for the memory status56% of respondents chooses Samsung has best software compatibility. * 42% of respondents choosing Nokia for the best audio output. * 3. 37% of respondents are choosing Nokia for d urability as first place. * 1. 67% of respondents are choosing Sony Ericson for style and design as fist place. * 1. 0% of respondents are choosing Micromax in the criteria of price tag as first place. * 1. 58% of respondents are choosing Blackberry for comfort as first place. * 2. 18% of respondents are choosing Samsung for colour as first place. * 47% of respondents are satisfied by the Nokia service centre. * 51% of respondents are choosing Nokia for appearance as best. * 44% of respondents are choosing Nokia for the accessories as the best. * 38% respondents are prefer Nokia for the better brand image. * 44% of respondents are prefer Nokia have the largest service network. 38% of respondents are highly satisfied for the service provide by the Samsung service centre. RECOMMENDATION After analyzing all the data we have some recommendations such as:- Advertisements: – Nokia use advertisement mode of promotion after launching a new cell phone in the market. So people don†™t have much knowledge about their latest models. While Samsung have lots of ads in market before launching it EXAMPLE: – * Giving advertisement on television or cable * Giving print media add which explain all the features of cell phone SPECIAL SCHEMES: – Nokia always launch high range products.So to increase the sales it has to give advertisement or special discount or special schemes with every purchase of new cell phone. Samsung have color variety in their cell phones as Nokia don’t have this much. CONCLUSION Nokia and Samsung segment the market on a similar basis. However, they have different interpretations Nokia has saturated the urban market including the B and C class cities and is now targeting potentially untapped markets. Samsung on the other hand has chosen to focus its energies on the B and C class cities since which it had not ventured into so far.The prominent brands in the Indian cellular phone industry are Nokia, Sony Ericsson, apple, and Sam sung. Nokia has the single largest market share in India of 60%. We have analysed that Nokia is better than Samsung. Nokia and also on one of its major competitors; Samsung since these are very prominent players in the Indian market. BIBLIOGRAPHY BOOKS * Kothari, C. R. (2007), Research Methodology Methods and Techniques, INTERNET: 1. www. wikipedia. com 2. www. projectsmonitor. com 3. http://www. nokia. com 4. www. samsung . com 5. www. businesstoday . com 6. www. economictimes . com